Cannes Lions 2017: Ogilvy & Mather Mumbai bags Bronze Lion in Promo and Activation

Ogilvy and Mather Mumbai won for the Savlon Healthy Hands Chalk Sticks campaign

e4m by exchange4media Staff
Updated: Jun 20, 2017 7:29 AM
Cannes Lions 2017: Ogilvy & Mather Mumbai bags Bronze Lion in Promo and Activation


Ogilvy and Mather Mumbai bagged a bronze award in the Promo and Activation Lions category. A total of 102 awards were announced in the category.


Ogilvy and Mather Mumbai won the bronze for its work Savlon Healthy Hands Chalk Sticks. This campaign was part of ITC Savlon’s programme designed to encourage behavioural change towards washing hands amongst children. With Savlon Healthy Hands Chalk Sticks, the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers.



India had a total of 10 entries in the shortlist this year with Ogilvy and Mather Mumbai and Leo Burnett India seeing three entries each.
































PROMO AND ACTIVATION LIONS WINNERS

ENTRY TITLE

ADVERTISER

PRODUCT

IDEA CREATION

AWARDS

PRODUCTION

SAVLON HEALTHY HANDS CHALK STICKS

ITC SAVLON

SAVLON HEALTHY HANDS CHALK STICKS

OGILVY & MATHER MUMBAI

Bronze Lion

GOOD MORNING Mumbai

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.