Cannes Lions 2017: McCann Worldgroup bags two Bronze Lions in Media

India has not had a no-show since 2014 in the Media Lions category

by exchange4media Staff
Published - Jun 22, 2017 7:38 AM Updated: Jun 22, 2017 7:38 AM
Cannes Lions 2017: McCann Worldgroup bags two Bronze Lions in Media


The winning streak continued for McCann Worldgroup India on Day 4 of the Cannes Lions International Festival of Creativity 2017, as it won two Bronze Lions in the Media category for ‘Paytm Sweet Change’ and the much-awarded ‘Afghan Immunity Charm’ campaign created for the Ministry of Public Health, Islamic Republic of Afghanistan.



Through the ‘Paytm Sweet Change’ campaign, customers who were otherwise handed out candies instead of loose change by shop-keepers were given the Paytm candy which could be redeemed for their real worth in Paytm cash.



The ‘Afghan Immunity Charm’ campaign crafted by McCann Health, New Delhi/McCann Worldgroup India, Mumbai – which has won several metals including the Grand Prix for Good - revolves around the idea of colour-coded wristbands for children, that automatically tells doctors their vaccination status in a nation where information about a child’s health records is not always available.


India had four shortlists for the Media Lions, and notably, McCann Worldgroup converted both its shortlists into metals.


Prasoon Joshi, CEO, India and Chairman (Asia Pacific) of McCann Worldgroup said the “entire team at McCann Worldgroup India is extremely delighted” with the way the ‘Afghan Immunity Charm’ campaign has been appreciated at Cannes. Talking about the ‘Paytm Sweet Change’ campaign, he said, “Paytm is a brand we helped build over the years and it's a great partnership. Our work on Paytm has already resonated with consumers here in india, and a Cannes Lion will add another dimension to the brand's success. I must acknowledge the efforts of Kapil Batra and his team comprising Gaurav Sharma, Rohit Devgun with terrific overall support from Prateek Bharadwaj. I must also thank our client Vijay Shekhar Sharma, founder of Paytm, who always has faith in our work.”


India has not had a no-show since 2014 in the Media Lions.




































Media Lions Winners 

Title

Advertiser

Entrant / Idea Creation

Production

Media

PR

Award

PAYTM SWEET CHANGE

PAYTM

McCANN WORLDGROUP INDIA, Mumbai

McCANN WORLDGROUP INDIA Mumbai

McCANN WORLDGROUP INDIA Mumbai

 

Bronze Lion

AFGHAN IMMUNITY CHARM

MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN

McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi

 

McCANN HEALTH New Delhi

 

Bronze Lion


 

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