Date-wise News
Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff Mar 22, 2017 2:53 PM

M&E industry in India to grow at a faster pace of 14% between 2017-21: FICCI-KPMG report 2017

Advertising revenues expected to increase at a CAGR of 15.3 per cent. 2017 likely to witness marginally slower rate of 13.1 per cent as the economy recovers from the lingering effects of demonetisation and initial uncertainties arising from GST implementation

exchange4media Staff Mar 22, 2017 2:02 PM

The creative community has been bullied into changing its output: Uday Shankar, Chairman, FICCI Media & Entertainment Committee

Shankar, Chairman, FICCI Media & Entertainment Committee and Chairman and CEO, Star India, delivered the theme address at FICCI FRAMES 2017

exchange4media Staff Mar 22, 2017 1:29 PM

Maiboli viewers to celebrate Gudi Padwa with Mrunmayee Deshpande

The channel has planned a festive special for the day, featuring the Marathi actress

exchange4media Staff Mar 22, 2017 1:22 PM

Hill+Knowlton Strategies India strengthens client servicing teams with key hires

Rohit Varier and Gina Ghosh have joined the firm as Senior Account Directors, Mumbai, Nidhi Mehra as Account Director, New Delhi and Sriganesh Raman as Account Director, Chennai

exchange4media Staff Mar 22, 2017 12:48 PM

LIQVD ASIA assigned digital duties of Premier Futsal

The mandate for LIQVD ASIA is to manage end-to-end digital marketing for the league, across paid, owned, and earned media channels, including creative services

exchange4media Staff Mar 22, 2017 11:58 AM

Google promises improvements in brand safety controls after YouTube fiasco

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

exchange4media Staff Mar 22, 2017 8:58 AM

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Rammohan Sundaram Mar 22, 2017 8:34 AM

'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

At the ongoing 18th edition of FICCI Frames, experts from the broadcasting, film industry and government discussed the challenges faced by the M&E industry

exchange4media Staff Mar 22, 2017 8:14 AM

AION Fund to acquire majority interest in PlanetCast Media

AION Fund is an India-focused fund established by an affiliate of Apollo together with ICICI Venture Funds

exchange4media Staff Mar 22, 2017 7:49 AM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

GenY Medium wins the digital mandate for all Apollo Health & Lifestyle brands

GenY will handle the digital advertising, performance marketing, social media listening, and reputation management for the company and their healthcare models such as Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child, and Apollo Spectra

exchange4media Staff Mar 22, 2017 7:46 AM