Date-wise News
Mahesh Motewar, owner of Live India, arrested in Maharashtra?blur=25

Mahesh Motewar, Chairman of Hindi news channel Live India, has been arrested in Osmanabad, Maharashtra, in relation to the illegal chit fund scam, says media reports.

exchange4media Staff Dec 29, 2015 6:54 PM

LIQVD ASIA wins GAIL digital communication mandate?blur=25

Natural gas transmission major, GAIL has mandated LIQVD ASIA to handle its digital communication.

exchange4media Staff Dec 29, 2015 2:09 PM

"None of our competitors have adopted a clearly defined positioning" Ashim Chatterjee?blur=25

In October 2015, Aditya Birla Group forayed into e-commerce space with its new fashion portal called abof.com, which sells about 55 brands including those of the parent group. Ashim Chatterjee, Chief Marketing Officer, abof.com, tells us about the brand’s marketing strategy, competitors in the space and more

Madhuwanti Saha Dec 29, 2015 11:26 AM

Dish TV’s Salil Kapoor slated to join Hooq as Managing Director, India operations?blur=25

Salil Kapoor has stepped down from his role as COO Dish TV and is slated to join Hooq, which is a joint venture of SingTel, Sony Pictures Television and Warner Bros, and announced its entry into India in May this year

exchange4media Staff Dec 29, 2015 11:19 AM

SPN acquires exclusive broadcast rights of MCL for the Indian Subcontinent?blur=25

The matches will be telecast live on Sony SIX in India, Sri Lanka, Nepal, Bhutan, Afghanistan & Maldives

exchange4media Staff Dec 29, 2015 11:01 AM

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal?blur=25

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Ankit Rawal Dec 29, 2015 9:51 AM

S Group Insights: Future Group emerges leading advertiser in retail category across all platforms in 2015?blur=25

As compared to 2014, Future Group has increased its focus on Print platform as well as Radio platform in 2015; whereas on Television platform it has reduced advertisement duration. Future Retail Ltd. has also increased promotions on Print platform by 80%, whereas on Radio platform it has increased by 37% and on Television platform the group has reduced their ad duration by 8%.

exchange4media Staff Dec 29, 2015 9:48 AM

Bharat Matrimony asks 'Why Just Huzaron mein ek?'?blur=25

Bharat Matrimony has released a new multi-language TV commercial that urges single women and men to take their matrimony decision into their own hands and download the app

exchange4media Staff Dec 29, 2015 9:28 AM

Dish TV's Salil Kapoor slated to join Hooq as Managing Director, India operations?blur=25

Salil Kapoor has stepped down from his role as COO Dish TV and is slated to join Hooq, which is a joint venture of SingTel, Sony Pictures Television and Warner Bros, and announced its entry into India in May this year

exchange4media Staff Dec 29, 2015 9:02 AM

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal?blur=25

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Ankit Rawal Dec 29, 2015 8:48 AM

S Group Insights: Future Group emerges leading advertiser in retail category across all platforms in 2015?blur=25

As compared to 2014, Future Group has increased its focus on Print platform as well as Radio platform in 2015; whereas on Television platform it has reduced advertisement duration. Future Retail Ltd. has also increased promotions on Print platform by 80%, whereas on Radio platform it has increased by 37% and on Television platform the group has reduced their ad duration by 8%.

exchange4media Staff Dec 29, 2015 8:44 AM

"None of our competitors have adopted a clearly defined positioning" Ashim Chatterjee?blur=25

Abof.com has made its position in the market in no time. Ashim Chatterjee, CMO gives a brief about its brand's marketing strategy, expnasion plans & a lot more.

Madhuwanti Saha Dec 29, 2015 8:34 AM

Pulp Strategy to handle digital mandate for Jiva Ayurveda?blur=25

The Agency plans to build focus on live engagements and enable audiences to gain from the wealth of knowledge that Jiva has built

exchange4media Staff Dec 29, 2015 8:05 AM