Date-wise News
Street Talk appoints new talent to revamp its marketing strategy

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

exchange4media Staff Dec 24, 2015 9:21 AM

Guest Column: Will the smartphone spell doom for the idiot box?Dippak Khurana

Users’ love affair with digital media and mobile has far from run its course, and this is one of those that could very well last a lifetime, writes Founder & CEO, Vserv Dippak Khurana

Dippak Khurana Dec 24, 2015 8:52 AM

DishTV’s new campaign targets DAS Phase III markets

DishTV has announced the launch of its new campaign Dish99, an exciting new package which allows customers to create their own monthly pack and get access to 125 channels and services in digital quality.

exchange4media Staff Dec 24, 2015 8:50 AM

49.7% mobile users dislike using apps ---Quixey Survey 2015

The future of the mobile experience is evolving and will be about bringing app functionality to users contextually and proactively, not just bringing users to apps where they have to search for the right functions. Quixey’s latest survey supports this shift in thinking.

exchange4media Staff Dec 24, 2015 8:48 AM

Disney India’s brand tie-ins at Rs 30 crore for Star Wars: The Force Awakens

Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.

exchange4media Staff Dec 24, 2015 8:35 AM

Sandeep Kataria is now Director –Consumer Commercial at Vodafone India

Kataria joined Vodafone India in June 2015, as Director Marketing Capability for the Vodafone Group

exchange4media Staff Dec 24, 2015 8:30 AM

Street Talk appoints new talent to revamp its marketing strategy

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

exchange4media Staff Dec 24, 2015 8:28 AM

Sony Pix reshapes its consumer  connect strategy with its new version 2.0

Sony Pix is supplementing its content with big blockbuster premieres of 2015 like Jurassic World to reshapes its consumer strategy. For 2016 PIX will have a female voice-over as the voice of the channel as an attempt to ‘break the clutter’

exchange4media Staff Dec 24, 2015 8:24 AM

Cello’s new ad campaign takes the long format route with time tested mother-daughter theme

The seven minute long film conceptualized by Eggfirst Advertising attempts to strike an emotional bond with viewers by invoking the time tested mother-daughter theme

Sarmistha Neogy Dec 24, 2015 8:17 AM

Radio Mirchi’s Hitesh Sharma moves to new role in Bennett & Coleman

Hitesh Sharma, who served as Executive President at ENIL (the holding company of Radio Mirchi) will now move to ENIL’s parent company BCCL. He will be joining the Brand Capital team in his new role

exchange4media Staff Dec 24, 2015 8:12 AM