Date-wise News
MTV Roadies X2 to go on air from tomorrow

In the show's twelfth season, Rannvijay Singh is joined by three other gang leaders -- Olympic medalist Vijender Singh, actors Karan Kundra and Esha Deol; participants will not just be competing against each other but also gangs

exchange4media Staff Jan 24, 2015 1:52 PM

Guest Column: E-commerce fastest growing sectors in Indian economy

Major players are reworking their strategies by evolving business models, developing aggressive marketing plans and investing in R&D; investment coming into e-commerce will be dedicated towards improving customer service

Sameer Parwani Jan 24, 2015 1:00 PM

Max Life Insurance digital campaign gives consumers a second chance

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 12:57 PM

Bright Outdoors wins contract for Mumbai Monorail

OOH agency Bright Outdoors has won the advertising mandate for the Mumbai monorail (Line 1) project.

Abhinn Shreshtha Jan 24, 2015 10:59 AM

DDB MudraMax-Experiential creates wedding theme for Tupperware

An on-ground activation was implemented at several malls in major cities to win customers

exchange4media Staff Jan 24, 2015 10:53 AM

Wagh Bakri gears up for R-Day with new TVC; will air over a 100 times in one day

The new four-minute TVC will be aired on over 10 leading channels; tea group aims at targeting news channels that would be streaming US President Barack Obama’s visit; channels have created special slots to accommodate TVC

exchange4media Staff Jan 24, 2015 10:50 AM

Guest Column: E-commerce fastest growing sectors in Indian economy

Major players are reworking their strategies by evolving business models, developing aggressive marketing plans and investing in R&D; investment coming into e-commerce will be dedicated towards improving customer service

Sameer Parwani Jan 24, 2015 10:47 AM

Pepperfry.com’s ‘Design Democracy’ challenge to provide platform to budding designers

Furniture design competition to open on R-Day; the winning designs will be brought to life by Pepperfry’s assistance, which will go up for sale on the site; designers will be offered a democratic revenue sharing model on the pieces sold

exchange4media Staff Jan 24, 2015 10:35 AM

Max Life Insurance digital campaign gives consumers a second chance

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 10:32 AM

Parag Milk Foods unveils new corporate identity, logo

Dairy firm plans to enter new segments and expand brand portfolio to drive the next phase of growth

exchange4media Staff Jan 24, 2015 10:28 AM