Date-wise News
Honda enters a new era in India, unleashes Wave 2.0 of strategic expansion

Starting July, 2014, the Wings have become the ‘Only Honda in India’. In Phase I, the ‘Honda is Honda’ campaign will be rolled out on the digital platform, followed by a 360-degree blitzkrieg across all mediums – TV, print, digital, radio & outdoor

exchange4media Staff Jul 5, 2014 10:50 AM

Guest Column: Brands shifting focus to experiential mktg to ramp up engagement

Companies that are ready to build consumer experiences are sure to increase awareness, build loyalty and boost sales for their brands, says Windchimes Communications

Windchimes Jul 5, 2014 10:35 AM

Philip Capital captures bull market trend in OOH campaign

Coined ‘Talk to Philip’, the campaign has been executed by Six Inches Communication and brings out the positivity in the market and also reflects investors’ confidence

exchange4media Staff Jul 5, 2014 10:21 AM

Getit Infomedia's AskMe takes the digital-first route for latest campaign

Designed by Ignitee Digital, the campaign featuring Ranbir Kapoor in has clocked half a million views in just one day. The campaign was launched on digital first and television is set to follow soon

exchange4media Staff Jul 5, 2014 10:04 AM

Hindustan Coca-Cola Beverages appoints Rohit Gothi as Exec Director – Market Ops

In this role, Gothi will directly oversee all field operations of the company, encompassing all front-end operations, including the seven operating zones, and focus on building profitable revenue growth

exchange4media Staff Jul 5, 2014 10:01 AM

Hindustan Coca-Cola Beverages appoints Rohit Gothi as Exec Director – Market Ops

In this role, Gothi will directly oversee all field operations of the company, encompassing all front-end operations, including the seven operating zones, and focus on building profitable revenue growth

exchange4media Staff Jul 5, 2014 9:59 AM

Ashish Bhasin wins 2014 Biz Excellence Award for Media CEO of the Year – India

Voted for by a worldwide network of professionals, clients & peers, the award is given to businesses & individuals who have consistently demonstrated outstanding innovation, performance & commitment to their business or clients

exchange4media Staff Jul 5, 2014 9:50 AM

Adfactors PR beefs up strategic communications team with 3 key appointments

Bharatkumar Raut, Tushar Panchal & Nainu Kumar have come on board as Adfactors PR looks to develop its Public Affairs group into a strategic practice to cater to its diverse clientele

exchange4media Staff Jul 5, 2014 9:47 AM

Barkha Dutt rubbishes rumours of joining CNN-IBN

When contacted by exchange4media, Dutt rubbished reports about her joining CNN-IBN as Editor-in-Chief & added she has even tweeted about it, where she states, “If there’s ever any news at my end, you will hear it from me”

Abid Hasan Jul 5, 2014 9:45 AM

“Goodbye is an unhappy word. I prefer au revoir”: Sagarika Ghose quits CNN-IBN

In her farewell mail, Ghose states, “After almost a quarter century in journalism... I leave to try my hand at something a little more challenging and creative, explore new vistas in reportage and commentary

exchange4media Staff Jul 5, 2014 9:43 AM

Rajdeep Sardesai bids adieu to IBN18 Network; calls journalism a great profession

In his farewell email to his colleagues, Sardesai said, “Editorial independence & integrity have been articles of faith in 26 years in journalism and maybe, I am too old now to change”

exchange4media Staff Jul 5, 2014 9:40 AM