Date-wise News
LeasePlan launches India’s first vehicle service portal?blur=25

LeasePlan India, a leading operational leasing and fleet management company and a subsidiary of LeasePlan Corporation NV, Netherlands, has announced the launch of its service portal. The portal, first-of-its-kind in India, will redefine customer convenience by providing a platform for placing service requests and offering a real-time service status dashboard to LeasePlan vehicle users.

exchange4media Staff Aug 25, 2011 12:28 PM

Zapak brings international stationery brand Crayola to India?blur=25

Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd, has announced their association with global stationery brand Crayola. Zapak Games will exclusively distribute Crayola’s products in India.

exchange4media Staff Aug 25, 2011 12:27 PM

GlobalEnglish promotes senior executives to CEO and President?blur=25

GlobalEnglish Corporation, a leading provider of on-demand Enterprise Fluency software for multinational organisations, has appointed Mahesh Ram as Chief Executive Officer and Tom Kahl as President. Ram and Kahl have also been elected to serve on the company’s Board of Directors. With more than 12 years and eight years of service at GlobalEnglish, respectively, Ram and Kahl have played a vital role in the rapid growth and success of the company and will now lead GlobalEnglish into the next phase of this growth.

exchange4media Staff Aug 25, 2011 12:23 PM

GEC Watch: Buoyed by KBC, Sony overtakes Colors to claim No. 2 spot?blur=25

Sony has gained a massive 50 points to go up to the second position among Hindi GECs as per TAM Media Research data for Week 34, 2011. The channel has scored with ‘KBC Season 5’, which garnered a TVR of 5.24 in HSM metros for its opening episode. With this, Colors gets pushed to the third spot.

exchange4media Staff Aug 25, 2011 11:09 AM

Case Study: HBO Originals - marketing of a television property?blur=25

HBO has been actively promoting its property – HBO Originals, which is now in its 10th year in India. In conversation with e4m, Shruti Bajpai, Country Manager, HBO South Asia, traces the growth of HBO Originals in India, the major achievements, shows, viewership pattern as well as the English movies genre in the country today...

Shanta Saikia Aug 25, 2011 11:06 AM

Pitch Exclusive: Pepsi-Tata offering Lehar Gluco Plus to target BOP consumers?blur=25

NourishCo Beverages, a PepsiCo- Tata Global Beverages joint venture, is seeking to create a new category with its fortified energy drink, Lehar Gluco Plus, which is targeted

Ashish Jha Aug 25, 2011 9:51 AM

UTV Stars ups the glitz quotient with new brand campaign?blur=25

The Broadcasting division of UTV, which recently announced the launch of its latest offering, UTV Stars, has commenced its brand campaign iterating the brand promise of ‘Touch Feel Believe’.

exchange4media Staff Aug 25, 2011 9:38 AM

Big FM engages multiple platforms for Green Ganesha drive?blur=25

Big FM is all set for the fourth year of its Big Green Ganesha drive, and this year, it promises to be bigger, better and greener, offering brands a perfect opportunity to get their message across in an otherwise cluttered festival season.

exchange4media Staff Aug 25, 2011 9:25 AM

Venturenet Partners launches in store broadcasting network, ‘Spot Radio’?blur=25

Venturenet Partners Pvt Ltd has announced the launch of Spot Radio, a digital in store radio network that offers audio branding services to a variety of clients across multiple industries, including retail, hospitality, food & beverage and fitness.

exchange4media Staff Aug 25, 2011 9:09 AM

Exits continue at Dentsu: Chandana Agarwal, Anirban Chaudhuri, Vivek Shinde bid adieu?blur=25

Chandana Agarwal, Senior Vice President, Dentsu Marcom; Anirban Chaudhury, Senior Vice President - Strategic Planning, Dentsu Communication; and Vivek Shinde, Executive Creative Director, Dentsu Marcom have put in their papers at Dentsu. Sanjoy Chakrabarty, COO, Dentsu Media had also resigned few days ago. The exits follow the recent change in leadership structure at the agency.

Deepika Bhardwaj Aug 25, 2011 9:06 AM

HT embarks on a mission to make Mumbai ‘Fitter’?blur=25

Taking forward its Mumbai Search initiative, Hindustan Times is embarking on its Mission Fitter drive from August 25, 2011 to make Mumbaikars more health conscious. The initiative has been planned on the basis of a health and fitness survey carried out by the group.

exchange4media Staff Aug 25, 2011 8:59 AM

Salman Khan to play a pivotal role in History’s India launch?blur=25

AETN-18 (the joint venture between A + E Networks and TV18) has announced its association with Salman Khan for its upcoming factual entertainment channel History. The popular actor will play a pivotal role in helping change the perception of History in India.

exchange4media Staff Aug 25, 2011 8:56 AM

Starcom Worldwide ropes in Rajendra Dwivedi as VP?blur=25

Starcom Worldwide has announced the appointment of Rajendra Dwivedi as Vice President to lead Starcom Worldwide, Mumbai. Dwivedi will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India. He takes charge on August 25, 2011.

exchange4media Staff Aug 25, 2011 8:52 AM

Neo Cricket appoints Manoj Padmanabhan as National Ad Sales Head?blur=25

Manoj Padmanabhan has joined Neo Sports Broadcasting Pvt Ltd as Vice President – Advertising Revenue. He will be heading Ad Sales at Neo Cricket and will report to Raju Udupa, EVP – Network Sales.

exchange4media Staff Aug 25, 2011 8:30 AM

Bharat Malik joins OMG India as Country Manager?blur=25

Online Media Group (OMG), a leading global player in performance marketing, has announced the appointment of Bharat Malik as Country Manager of OMG India. Malik moves from travel portal, where he was Head of Online Marketing.

exchange4media Staff Aug 25, 2011 8:23 AM