Karishma Initiative (KI), a wholly owned subsidiary of Lintas India Pvt. Ltd., has entered into a partnership with Media2Win, a digital marketing solution company. Through this partnership, the agency will further augment its focus on providing customized and holistic solutions to clients.

exchange4media Mumbai Bureau Mar 10, 2010 10:16 AM

Four months after the launch of Videocon D2H, the direct-to-home service from the Videocon Group, the company has appointed Abhishek Bachchan as its brand ambassador.

exchange4media Mumbai Bureau Mar 10, 2010 9:14 AM

Sourabh Rawal has been appointed as Regional Sales Manager – West at Tyroo, an online advertising network that connects websites (publishers) with advertisers who want to run advertisements. Rawal will be responsible for all operations and business development for the West market and will be reporting to Narayan Murthy Ivaturi, National Sales Manager, Tyroo.

Robin Thomas Mar 10, 2010 9:12 AM

After the first ever print roadblock for Volkswagen in November 2009, The Times of India has now come up with an innovative cut-out exercise for the car maker. This innovation has been carried across all editions of The Times of India and is part of Volkswagen’s aggressive campaign for the India market.

exchange4media Staff Mar 10, 2010 7:52 AM

Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined Star World and Star Movies in a similar capacity. In his new role, Verma will be reporting to Anupam Vasudev, EVP - Marketing, Star India. At Neo Sports, Verma was overseeing the marketing of all the business verticals for Neo Cricket and Neo Sports.

exchange4media Mumbai Bureau Mar 10, 2010 7:50 AM

Institute for Technology and Management (ITM), which offers full time masters programmes, has appointed Ignitee Digital Solutions as their online agency. Besides creating a website, Ignitee will be putting together active digital clients and cover all important aspects of the digital domain as part of its communication mix for ITM. Creatives will also play critical role.

Robin Thomas Mar 10, 2010 7:50 AM

Red FM launched its 49th FM station in Gangtok on March 6. Following the Gangtok launch, Sanjay Pratap Singh, Station Head of the Siliguri station, now has the dual responsibility of both Siliguri and Gangtok stations.

exchange4media Mumbai Bureau Mar 10, 2010 7:48 AM

Safedi ki chamkar where Rin and Tide are slugging it out isn't the only battle zone these days. There is another joust in the media firmament where an ongoing glove fest has everyone riveted. And this has nothing to do with iski shirt meri shirt se zyada safed kyun hai? This one is about an entrenched player and a newbie, says Sandeep Bamzai.

Sandeep Bamzai Mar 10, 2010 7:48 AM

Thirteen marketing campaigns of six Indian newspapers have been selected as finalists at the INMA Awards 2010 competition. Mid-Day has bagged the maximum number of Finalists for Marketing Campaigns (six) across the world. Among the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced on April 28 at the 80th Annual INMA World Congress in New York.

exchange4media Staff Mar 10, 2010 7:47 AM

The Pitch-Madison Media Advertising Outlook 2010 is now available online and can be accessed at www.pitchonnet.com. This is the 7th edition of the study, brought out by Pitch magazine (part of the exchange4media Group) in collaboration with Madison Media. The reports of the past four years (2006-09), too, would be available online and can be accessed for free.

exchange4media Staff Mar 10, 2010 7:46 AM

Independent News and Media Plc has informed the BSE that it has sold 23.5 million ordinary shares of Jagran Prakashan Ltd. The sale represents approximately 7.8 per cent of the issued share capital of Jargan Prakashan and reduces Independent News and Media’s holding in the former to 5.7 per cent from the earlier 13.5 per cent.

exchange4media Staff Mar 10, 2010 7:45 AM

Crayons Advertising has been assigned the creative duties of WLC College. TBWA\India was the incumbent agency. It may be noted that Crayons had earlier handled the WLC College business from 1998 to 2006, after which the creative duties were being handled in-house by the College. TBWA\India had won the account in December 2009 following a multi-agency pitch.

Pallavi Goorha Kashyup Mar 10, 2010 7:44 AM

March 11, 2010 is a ‘be-sure-not-to-miss’ day for anyone with any interest in digital. In a day dedicated to digital, the exchange4media Group has organised the inaugural Digital Media Conference 2010, followed by a Digital Quiz (DQ), the round one of which begins in Mumbai, and the day ends with the much-awaited announcement of the Indian Digital Media Awards 2010.

exchange4media Staff Mar 10, 2010 7:43 AM