Bosco D’mello has joined Lintas Media Group (LMG) as Executive Vice-President. He will be heading LMG’s Mumbai operations. D’mello will partner NP Sathyamurthy, President & COO of Lintas Media Group, to elevate LMG’s offering to the next level to their clients. His last stint was as Head of Marketing & Communications at Reliance Money, the broking and financial services arm of Anil Dhirubhai Ambani Group.
NewsX has been seeing quite some action in the last 2-3 months with some key appointments as well as plans to revamp and strengthen the channel. NewsX is also going free to air from October 2009. Jehangir Pocha, in an exclusive conversation with exchange4media, speaks about plans for the channel, its rebranding, content strategy and more.
Health and hygiene company Zodhita Health Solutions is ready for its India foray with its range of antiperspirant deodorants, scheduled to launch in December 2009 under the brand name of ‘Zuska’. The company has earmarked a marketing budget of Rs 10 crore. Shankar Shinde, Country Head, Zodhita Inc, shares more on the company’s plans in India.
Why did the soap queen go off the boil so suddenly? Once Ekta Kapoor crossed the Rubicon with Star, it proved to be her bugbear. Now, with ‘Betaab Dil Ki Tamanna’ and ‘Pyar Ka Bandhan’ comes her litmus test as an original content generator, and for a gasping Sony as well. Veteran journalist Sandeep Bamzai takes an indepth look at Balaji Telefilms’ fortunes.
Property development and master planning company Rakindo Developers has appointed Mudra and Grey Worldwide as creative agencies for two of its upcoming projects. While Mudra will handle the integrated township project that is coming up in Coimbatore, Grey Worldwide will look after the creative duties of the Orchid residential project.
Continuing with its focus on the personal choices and the ‘own’ way of the Youngistaanis, Pepsi has launched an integrated marketing campaign – 'What's Your Way' – with new engagement modules across print, TV, radio and digital media. With social media as a core component, 'What's Your Way' emphasises on co-creation and fun. JWT is the creative agency behind the campaign.
Nimbus Communications has reportedly bagged the broadcast rights from the Board for Control of Cricket in India (BCCI) for another four years, starting April 2010, for Rs 2,000 crore. However, a BCCI source has stressed, “Unless Nimbus gets a bank guarantee of Rs 2,000 crore, the deal cannot be finalised.”
UTV Broadcast (Entertainment) channels has roped in MK Anand as CEO. He had quit as Business Head of Zoom in September 2009. At UTV, Anand will also head its four entertainment channels – UTV Movies, UTV Bindass, Bindass Movies and UTV World Movies. He will be reporting to UTV Founder Ronnie Screwvala.