The positive stance of Information and Broadcasting Minister Ambika Soni has allayed a lot of apprehensions of the broadcast industry regarding content regulation. When exchange4media spoke to industry stalwarts on this issue, they came out wholeheartedly in favour of self-regulation.
After the much talked-about KILB and Pension Plan campaigns, Aegon Religare is back with a new campaign for it Star Child Plan. The campaign comprises three ad films with an animated feel that stress on the chosen insight that every parent knows that his child has a hidden talent.
As Kerala celebrates Onam, the harvest festival, today, TV channels and radio stations have been adding to the festive fervour for days preceding the festival. exchange4media takes a look at the various initiatives of the media in Kerala around the state’s biggest festival season.
Niloufer Dundh has joined Hungama Digital Media Entertainment Pvt Ltd as Head of Integrated Media. She will be responsible for monetising revenue across all Hungama businesses and properties. Dundh had put in her papers as Chief Sales Officer at OOH Media on July 31, 2009.
Martin Sorrell, CEO, WPP, on Tuesday inaugurated the global digital production center set up by Quasar Media Pvt Ltd, a WPP Digital Company, in India. The Center will allow WPP clients to gain access to Quasar’s Indian digital talent pool from anywhere in the world.
Radio Mirchi has been introducing more variety in its music line-up across its stations. This initiative which began with Mumbai, culminated with the launch of two new shows on September 1 – ‘90 not out’ and ‘Retro Deewane’ – on Radio Mirchi Delhi. Tapas Sen, Chief Programming Officer, Radio Mirchi, shares more on this initiative.
There is need a broadcast regulator to create a system of checks and balances for what is still a nascent industry. Self regulation will not work. But let us do this systematically and in a cogent manner. The onus is on Ambika Soni to bring about this transformation. Delink broadcasting from TRAI and create a separate authority, a sensible authority aware of the industry’s needs and moves, says veteran journalist Sandeep Bamzai.
The third Return on Investment seminar, jointly hosted by ZenithOptimedia and its sister concern Solutions | Digitas, in the capital on September 1, emphasised on the growing importance of digital or new media platforms like the Internet, mobile and social media and how to make the most of this new media.
The Indian media and advertising industry garnered just Rs 7,452 crore in the first half of 2009, according to the Mid-Term Review of the Pitch Madison Media Advertising Outlook 2009. Internet was the only media format to record growth in H1. However, Sam Balsara, Chairman, Madison Media, is upbeat and expects the industry to net Rs 12,325 crore in the second half.