Adil Darukhanawala, well-known international automobile writer, founder and ex-editor of Overdrive magazine, has joined Next Gen Publishing Ltd. (NGPL), a Forbes Group and HDFC Ltd. joint venture. At Next Gen, he will be Chief Editor of Next Gen Automotive.
Consumer electronics major LGEIL is planning to expand the product portfolio for air conditioners by adding a 0.75-tonne split AC by September-end and a high-end 2.5-tonne high capacity split AC by January 2006. Also, there is a shift in focus from “value-for-money” to “money for value”.
Now anyone can be on air! This is what MTV India guns for with its plans to go interactive. The music channel is extending its claimed pioneering creativity to the digital world by a phase-wise launch of four new blocks of interactive programming on air in real-time.
Muggles are all excited about the sixth installment of J K Rowling’s magical saga of boy wizard Harry Potter. And to tap into that excitement, Café Coffee Day and Book Café have joined hands to brew magic for all customers on July 16, the day <i>Harry Potter and the Half-Blood Prince </i>is being launched the world over.
Barista Coffee Company has launched an exclusive sub-brand of premium cafés – Barista Crème. The company is planning to go on an expansion spree in a move to counter the competition expected from international coffee chain, Starbucks, which is slated to enter India soon.
“The health of a mall is about programming, progressive design, merchant education and owning the complete experience. Owning malls is not just about real estate and collecting rent, it’s about making a transformation from a landlord to a place-maker,” says world’s only retail anthropologist.
Vijay TV is all set to woo its audiences with a Tamil KBC2, starting with the Hindi version on August 5. Following the huge success of KBC, the channel wants to offer its audience their fair share of the show in a language that they are most comfortable with.
The first issue of HT has drawn mixed reactions for its content, but one thing it did manage is the buzz – the Salman Khan-Aishwarya Rai story on the front page. In the course of the day, the story was followed by almost all news channels and created a media frenzy.
<p align=justify>“There are a lot of changes I would like to bring about. But there is one thing that saddens me deeply. The whole concept of a good campaign has been reduced to making these ‘award winning’ ads. I wish agencies would realize that their job is not to create to win trophies but to service the client who is paying for it. A good ad is one that can be related to the brand, and literally contributes to the philosophy of the company.”