Date-wise News
Healthcare and nature-care products manufacturing major Marico group is all set to invite agencies for its media account. The portfolio includes popular brands like Parachute and Saffola. Sources say incumbent Mediacom and Group M are in fray with two other leading agencies
exchange4media Staff Mar 5, 2004 5:19 PM
Monica Tata has decided to call it a day at STAR India. She is resigning from the post of Sr VP, Sales. She was handling the ad sales responsibility for Star World, Star Movies, Channel V and National Geographic. As per reliable sources, Tata is on her way to Turner India. She is tipped to be heading the sales operations as National Sales Head.
exchange4media Staff Mar 5, 2004 3:21 PM
Toonz Animation India has announced the appointment of Mr Hari Varma as the company's Director of Computer Graphics and Visual Effects. He is expected to play a major role in the company's foray into 3D animation and visual effects for the entertainment industry, says a company communiqué.
exchange4media Staff Mar 5, 2004 6:02 AM
Coca-Cola India launched the Chennai leg of its Olympic Torchbearer nomination programme on Thursday to select three torchbearers from the city. The company is reportedly going to select 42 torchbearers and seven escort runners from across the country through the nomination programme. The team will participate in the global relay of the Olympic flame in Delhi on June 10.
exchange4media Staff Mar 5, 2004 6:01 AM
Are cigarette and tobacco product companies going on a flurry to make the most of the fast approaching May 1 deadline, when the advertising ban on these products comes into effect? A mixed trend is emerging, if one were to go by the media plans of the cigarette and tobacco product manufacturers in the recent weeks.
exchange4media Staff Mar 5, 2004 6:01 AM
HLL is likely to take a hit of over Rs 100 crore on its bottomline, analysts tracking the FMCG sector said. In calendar year 2003, detergents and soaps contributed Rs 4,379 crore to HLL’s turnover of Rs 10,000 crore. The hit is the fallout of the price war on the detergents market turf.
exchange4media Staff Mar 5, 2004 5:59 AM
After waging an aggressive price war, FMCG majors Hindustan Lever Ltd and Procter & Gamble (P&G) are now gearing up to battle for mindshare through high decibel ads. To start with, P&G is in the process of rolling out a high-voltage ad campaign to promote its brands Tide and Ariel. Created by Leo Burnett, the stripe ads — with a funny twist — showcase the cleaning power of Tide, and its superior whitening property.
exchange4media Staff Mar 5, 2004 5:59 AM
Swiss watch bigwig Jaeger-LeCoultre introduces its high-end range of exotic watches in India. Price starts at Rs 1.5 lacs. Group plans exhibitions to educate distributors about brand equity and train the art of selling super-luxury brands.
exchange4media Staff Mar 5, 2004 5:58 AM
The cricket lovers may miss the India-Pakistan cricket series as the cable operators have locked horns with Ten Sports channel over the increase of subscriber fee. The cable operators are planning to blackout the Ten Sports, which has the right to telecast the series live in India.
exchange4media Staff Mar 5, 2004 5:57 AM
The Madras High Court on Thursday stayed the central government’s decision on February 27 to roll back CAS in Chennai and South Delhi. The interim order was issued following the filing of a batch of petitions by consumers, cable TV operators and Multi-System Operators (MSO’s) including the Sumangali Cable Vision, one of the leading MSO’s in Tamil Nadu.
exchange4media Staff Mar 5, 2004 5:56 AM
Chief Editor of The Financial Express, Dr Sanjay Baru, says that foreign publications like WSJ and FT will not pose a threat to FE so long as the contest is strongly India-focused. Baru speaks on a variety issues confronting business journalism in the latest Content is King interview.
exchange4media Staff Mar 5, 2004 5:55 AM
The Samsung IIFA Awards 2004 will be held on 22nd May in the picturesque locales of Singapore. The announcement was made at a press conference held at J W Marriott, Mumbai. Launched four years ago at Millennium Dome London, the presentation ceremony is the highpoint of a three-day extravangza- the Singapore IIFA Weekend 2004- that will showcase the best of Indian cinema and provide a platform for interaction with global media.
exchange4media Staff Mar 5, 2004 5:55 AM
Supplying talent to tinsel town presently seems to be the way for channels. If Sahara announces a 'Mr & Miss Bollywood', Star quickly follows with 'Indian Superstar' and the action grows. Apart from common features, like auditions, screening and Bollywood, another interesting aspect to note in both shows is the role of Percept D' Mark.
exchange4media Staff Mar 5, 2004 5:54 AM
“As creative guys we really do not create anything. We put together various things that we have seen in life and out of them germinates an idea. We are like cocktail mixers.”
exchange4media Staff Mar 5, 2004 12:00 AM