Date-wise News
SAS, the leader in business intelligence, has been ranked 7th in the first-ever Vendor Value Study by CIO Insight magazine, a Ziff Davis publication. Nearly 1,300 senior IT executives and Chief Information Officers ranked SAS 7th in the combined Vendor Value and Vendor Reliability categories. SAS was the only business intelligence software vendor to make the top ten in this research study.
exchange4media Staff Feb 25, 2004 7:33 AM
The Karnataka Tourism Department has raised a two-member celebrity team — cricket icon, Rahul Dravid, and singer and cine actress, Vasundhara Das, — to act as its brand ambassador to promote the State as a preferred destination among foreign and domestic tourists. The two popular celebrities with large domestic and international appeal are expected to lend strength to the Tourism Department's ongoing efforts to increase tourists inflow.
exchange4media Staff Feb 25, 2004 7:30 AM
Nestle India is repositioning its health food drink brand Milo. Part of the reason for Milo’s makeover, industry sources say, is Nestle’s intent to introduce another beverage brand from its global product portfolio, NesQuick. In Milo’s new avataar, Nestle plans to define and claim ownership of the ‘school going kids’ category, more precisely the class 7 to class 11 segment, rather than the broadbased ‘kids’ segment. This, will be done by sharpening Milo’s positioning as a drink for a school going kid who’s a champion in mind and body.
exchange4media Staff Feb 25, 2004 7:29 AM
After waging an aggressive price war, cola czars are now turning their marketing focus to brand-building exercises. For starters, Pepsi is in the process of rolling out a high-voltage television commercial with a new tagline, Yeh Pyaas Hai Badi, while Coke is lining up a slew of marketing initiatives to promote its flagship brand in the over-crowded category.
exchange4media Staff Feb 25, 2004 7:28 AM
In their endeavor to celebrate the accomplishments of Indian women across genres, Whirlpool, in association with GR8! magazine, is gearing up to host the ‘Whirlpool GR8! Women Awards 2004’. Whirlpool is aggressively promoting the awards across a cross-section of media.
exchange4media Staff Feb 25, 2004 7:27 AM
When the conditional access system (CAS) for cable television was deferred in Delhi ahead of the Assembly elections last year, government didn’t offer any reasons for doing that. It only said that CAS was being put off in the capital till the Assembly elections are over. However, this time around, government wants to play safe. The information and broadcasting ministry is consulting the law ministry to ensure that there are no loopholes in its order to scrap the controversial CAS.
exchange4media Staff Feb 25, 2004 7:25 AM
The regulator’s recommendation to defer the conditional access system (CAS) may have brightened the mood of most pay broadcasters, but they are unable to smile, just yet. Television broadcasters are upset with the Telecom Regulatory Authority of India (Trai) for including business-related issues in its first consultation paper on the broadcasting industry.
exchange4media Staff Feb 25, 2004 7:24 AM
Dutch advertising major Publicis Worldwide will now be able to charge up to five per cent technical service fee of gross billings from its Indian arms. Government has approved a proposal by Publicis Worldwide BV Netherlands to charge such a fee from four group companies in India, towards payment for a host of services, the dutch parent has agreed to offer.
exchange4media Staff Feb 25, 2004 7:23 AM
MTV and Varma Corporation Ltd. have announced an exclusive partnership to promote all films produced by Ram Gopal Varma in 2004. The partnership is being initiated with <I>Ab Tak Chhappan</I>on February 27. <I>Ab Tak Chhappan</I> will be promoted across all spheres of MTV – on-air, off-air and on-line. Specially created vignettes, movie specials, in-show plugs, MTV created movie interstitial, in-show plugs, contests and in-store promotions are part of the same.
exchange4media Staff Feb 25, 2004 7:22 AM
WhirlpooL India has decided to continue with its ad agency, FCB Ulka, for the new categories it has ventured into such as microwaves and air-conditioners. FCB Ulka has already been handling the brand's washing machine and refrigerators accounts.
exchange4media Staff Feb 25, 2004 7:21 AM
For Star Gold, Valentine’s Day meant a ratings bonanza. The screening of the Hindi version of Titanic recorded an all-time high TRP of 5.4 across Hindi movie channels. The movie did well for Star even when it was aired on Star Movies. The network plans to milk it some more by showing a Tamil version on Star Vijay on February 29, 2004.
exchange4media Staff Feb 25, 2004 7:20 AM
JWT has retained the creative account of Bata. Jagdip Bakshi, Senior Vice President & General Manager, JWT, Delhi confirmed the account win with exchange4media.com. The other agency that pitched for the account was O&M.
exchange4media Staff Feb 25, 2004 7:19 AM
If Sony’s concentration on weekend programming is obvious, weekend marketing cannot be far behind. After promoting Filmfare awards in a grand manner, Sony is making considerable efforts to increase reach and rope in newer audiences.
exchange4media Staff Feb 25, 2004 7:18 AM
Kenstar from Videocon has awarded the creative responsibilities of its new refrigerator range to Saatchi & Saatchi. The product range is to be launched soon and the ad campaign is scheduled to break in April 2004. Besides the creatives, Saatchi & Saatchi will be handling the planning for the Kenstar refrigerator range. Neither the client and nor the agency were willing to comment on the size of the business. However, market sources peg the account at Rs 5 crore.
exchange4media Staff Feb 25, 2004 7:17 AM
We are a much more rounded paper with our coverage extending to not only business news but also the political economy, the political risks and the political events.
exchange4media Staff Feb 25, 2004 12:00 AM