Date-wise News

In the run-up to the India-Pakistan cricket series in March, the Indian Broadcasting Foundation (IBF) has urged the government to appeal to the Pakistan government for lifting the ban on Indian TV channels in Pakistan.

exchange4media Staff Feb 20, 2004 2:48 PM

Following a pitch made in the month of December, MPG has won the Rs 10-crore media business of the Aditya Birla Group. The pitch involved four leading media agencies. After an initial display of credentials, the presentations took off and the decision was arrived at in mid-January.

exchange4media Staff Feb 20, 2004 12:39 PM

Naveen Kumar begins new innings as DG, Doordarshan, while Brajeshwar Singh joins as DG, AIR. Shoring up revenues is the key task ahead of the two DGs.

exchange4media Staff Feb 20, 2004 10:47 AM

Hathway Cable & Datacom has slashed its broadband Internet access rates by more than 50 per cent to Rs 300 a month, a move aimed at lowering the entry price to attract mass subscribers. The Internet access speed has also been increased from 64 kbps to 128 kbps while the download limit under this scheme has been brought down from 300 MB to 100 MB.

exchange4media Staff Feb 20, 2004 7:22 AM

The Telecom Regulatory Authority of India (Trai) would offer a view on the terrestrial telecast rights to India-Pakistan cricket series on Friday, according to the chairman, Mr Pradip Baijal. The regulator was drawn into the cricket telecast controversy when Prasar Bharati CEO K S Sarma sought Trai intervention in bagging the terrestrial rights to the forthcoming India-Pakistan series.

exchange4media Staff Feb 20, 2004 7:21 AM

The NDA government may be projecting its achievements through the India Shining campaign on the electronic media, but a final decision on permitting political parties to advertise on television and radio would be taken after a meeting between officials of the Information and Broadcasting (I&B) Ministry and the Election Commission.

exchange4media Staff Feb 20, 2004 7:19 AM

The Telecom Regulatory Authority of India (Trai) has said that it can’t deal with individual consumer complaints or even disputes related to subscriber numbers in the cable and broadcasting industry. This was part of the Trai clarification, issued on Thursday, on the Telecommunication (Broadcasting and Cable) Services Tariff Order 2004, in reply to stakeholders’ queries.

exchange4media Staff Feb 20, 2004 7:18 AM

Kader Khan will appear in the avatar of a modern Narad armed with gizmos and make entertaining observations on poll-related matters. Several such shows will be aired on Sahara News in the coming days, say company officials.

exchange4media Staff Feb 20, 2004 7:17 AM

Prasar Bharti CEO K S Sarma says CBA offers a number of training programmes with stipend and AIR has been utilizing it extensively. There will be better programme exchanges now, he adds.

exchange4media Staff Feb 20, 2004 7:17 AM

Bhuvan Lall, President and CEO of LALL Entertainment, in his presentation at the summit noted that the television market in India has the potential to be the largest in the world. Lall attributed the success to the efforts of the Indian broadcasting community.

exchange4media Staff Feb 20, 2004 7:16 AM

The Bureau Chief of CNN Jakarta has seen history unfold on several occasions. Read Content is King is know about her journey into political journalism, the trials and triumphs faced in the course of the journey and the nature of content that CNN stands for.

exchange4media Staff Feb 20, 2004 7:15 AM

Cavinkare has appointed Anupam Dutta as Vice President Marketing. K S Ramesh, Executive Director & Chief Executive Officer, Cavinkare, confirmed Anupam Dutta’s appointment to exchange4media. He further stated that in the course of next month a Vice President Sales would also be appointed.

exchange4media Staff Feb 20, 2004 7:13 AM

NTDV Media CEO Raj Nayak says the two awards that the channel won for investigative reporting and cost effective engineering are a demonstration of the quality of work. There is no conscious effort to increase investigative reporting, he adds.

exchange4media Staff Feb 20, 2004 7:13 AM

Henkel SPIC India, a joint venture between Henkel kgaA and Tamilnadu Petroproducts has relaunched its detergent powder Mr.White. The product has a new image of Mr.White with a grin and a hair-do shaped like a crown. The highlight of the new formulation is captured with the caption “Active Foam Power” in the Cover. Albert Bauer, Germany, has designed the package graphics to present a contemporary image, premium look, better quality and high shelf visibility.

exchange4media Staff Feb 20, 2004 7:12 AM

No matter which country or research firm tackles the task of quantifying outdoor audience behavior, the long-term goals are the same. First, the measurement must serve as a solid base for advertiser and agency decisions regarding media investment and placement. Next, it should provide a basis for checking delivery against media purchased and verify the media plans. Finally, it should be a surrogate to judge campaign effectiveness within the marketing mix by medium and vehicle. Overall, the measurement must provide a reliable currency and consequently a means to assess ROI for both the advertiser and the seller.

exchange4media Staff Feb 20, 2004 7:11 AM

Reliance India Mobile has indulged in a lot of fanfare for the launch of its prepaid card. The brand has gone all out to ensure maximum awareness about its entry in the prepaid category. With prominent hoardings and banners, full-page ads, TVCs and on-ground events – the campaign is given 360-degree treatment.

exchange4media Staff Feb 20, 2004 7:10 AM

“Surya TV’s success story may have been adopted as a case study or a path to follow by its competitors in the business”, states Sun Network.

exchange4media Staff Feb 20, 2004 7:09 AM

For everyone in the value chain — be it the consumers, distributors or the film industry, multiplexes bring tangible and intangible value to the table

exchange4media Staff Feb 20, 2004 12:00 AM