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Rx Awards 2007: Mudra Health & Lifestyle bags 2 Silvers for breast cancer campaign

04-December-2007
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Rx Awards 2007: Mudra Health & Lifestyle bags 2 Silvers for breast cancer campaign

The Rx Club, which recognises communication excellence in the field of healthcare, has recently announced the winners of this year’s awards. Indian entries that feature in the list of award winners include Mudra Health & Lifestyle; McCann Healthcare, Mumbai; Publicis India Communications; RK Swamy BBDO; Rediffusion DYR; Sorento Healthcare Communications and Aakanksha HealthCare.

Apart from Mudra Lifestyle & Health that won two Silvers, all other Indian entries have won awards under the Certificate of Excellence. In all, Mudra has won 11 awards, comprising nine other wins under the category of Certificate of Excellence.

The two Silvers won by Mudra are for the breast cancer campaign, under the categories of ‘Medical office poster’ and ‘3-D models/displays’. Commenting on the wins, R Lakshminarayanan, CEO, Mudra Marketing Services, said, “Mudra Health & Lifestyle was set up with a mandate to create breakthrough communication in a very specialised vertical, where the idea has to be creative, effective, sensitive and conscious of social context, all at the same time. The metals and certificates show that we have struck that balance; this is a recognition for responsible communication.”

Soumitra Sen, President, Mudra Health & Lifestyle, said, “Mudra Health & Lifestyle is a young, passionate and energetic SBU and I am proud that it has been recognised for its insightful work in the health care segment of communication.”

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