Home >> Advertising >> Article

Rohit Ohri & Divya Gupta on Dentsu Media road ahead

05-December-2011
Font Size   16
Rohit Ohri & Divya Gupta on Dentsu Media road ahead

Dentsu India has taken a key step in appointing Divya Gupta as CEO of its media offering, Dentsu Media. With this, the agency has filled one more critical senior role, and according to Rohit Ohri, Executive Chairman, Dentsu India Group, Dentsu India’s structure was now nearly in place to offer integrated media solutions to advertisers in India.

Ohri is clear that at Dentsu, all disciplines and platforms – are expected to collaborate and work as a team. He believes that this is the differentiator for the agency. In an exclusive conversation with exchange4media, he said, “Many agencies today give lip service to offering an integrated solution to advertisers. But for Dentsu, working as one team is at the core of our structure, and we will be able to do this more efficiently in India now.”

Gupta’s appointment is one big step in that direction. This appointment also marks her return to the media agency business after almost seven years. In the interim, she has worked on the advertiser side, when she was with Reliance ADA Group, and on the media side, when she was working with Hindustan Times.

Ohri informed that this was one aspect that added significantly to what Gupta brought to the table. He said, “Divya Gupta brings a well-rounded experience to the agency. I think her vision is much purer today than what it was when she was on this side of the business earlier.”

But it has been seven years, and much has changed. How is the experience for Gupta? She replied, “It is almost like coming back home. This is the most exciting time to be in the business. The next five to 10 years will see different kinds of changes in the communication business, where the advertiser has moved away from one-way monologue to being able to engage consumers in conversations which are active dialogues, which, courtesy digital, the consumers are able to take forward.”

The first three months will see Gupta work on consolidating Dentsu Media’s position by focusing on talent and existing client relationships. Ohri explained, “Dentsu Media is a very strong company fundamentally. In the first phase, Divya would be engaged in talent audit and relationship audit, identifying the needs of our existing client relationships. She would also look at the Dentsu Network to advise on best practices that can be brought to India, which will better serve advertisers here. Our first step would be to consolidate Dentsu Media’s position.”

The second stage would include all this, along with full force focus on growing the agency’s market share.

Dentsu India Group has seen some tough times in terms of its people and business retention. Ohri said, “But that is the challenge. Now is the time to reinvent our reputation, the work and the agency.” This was one reason for Ohri to have taken up the role at Dentsu and Divya Gupta has similar reasons. She added, “Dentsu is much ahead of most other agencies, and especially agencies in India, in its operations and practices. The idea is also to understand these and being able to work with these best practices, especially in media, in India.”

Dentsu India Group has made important hires in digital and other disciplines. Ohri believes that the agency is now geared to deliver on client expectations across disciplines in a seamless manner.

 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye