Home >> Advertising >> Article

Dentsu Impact starts ops in Bangalore

16-April-2018
Font Size   16
Dentsu Impact starts ops in Bangalore

Dentsu Impact, the creative agency from Dentsu Aegis Network headquartered in Gurgaon, has expanded. The agency has set up a team of business, creative and strategy leads to run its operations in Bangalore

While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in the city. As part of their new mandate, Sangha, Sabharwal and Chakraborty will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.

With more than 14 years of experience in the business of communication, Sangha has worked across agencies, in consulting and with the marketing teams of global brands such as HP and GE in India and the UK. During her stint with agencies, she has worked on the launch of brands for Unilever and ITC Foods. In her last role, she was the South Asia lead for advertising and promotions in GE Healthcare.

On joining Dentsu Impact, she said, “I am very excited and look forward to my new role at Dentsu Impact, Bangalore. It is a great opportunity to partner with an iconic global brand like IKEA for their successful launch in India - a key market for them. In the coming months, my focus will also be on identifying new areas of growth for Bangalore operations and to build a team that can offer a bouquet of services in the coming years.”

This is Sabharwal's second stint with Dentsu Impact. He joins back from JWT where he was taking care of the Pepsi business. There, he was also involved in the revamp of Gatorade and the launch of Sting.

He added, “IKEA is not just another brand. It’s a culture. And it is great to be involved in scripting the India Chapter after being an integral part of the pitch team. Both Montu and Krittika are great professionals and human beings to work with, and we will make sure that the impact is both heard and seen. I really thank Amit and Soumitra for the faith that they have shown in us.”

Chakraborty has been with Dentsu Impact for the last six years. She has nearly a decade of experience across marketing, branding and communication strategy. She has worked for a variety of categories such as automobiles, publications and home furnishings. She has been instrumental in leading strategic thinking on large scale businesses such as Maruti Suzuki and IKEA and is a keen believer in insight mining and storytelling for the digital age.

Commenting on her Bangalore mandate, Chakraborty said, “It is a great opportunity and responsibility that I have been entrusted with and I am super excited to explore a new market and new possibilities for Dentsu Impact. IKEA, of course is top priority, and having led the strategic thinking on it right from the pitch stage, I am looking forward to launching and growing this iconic brand in India.”

Commenting on the expansion, Amit Wadhwa, President – Dentsu Impact and Soumitra Karnik, Chief Creative Officer - Dentsu Impact, said, “We have picked the best talent from inside and outside our organization to take care of our Bangalore operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.”

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon