Tisca Chopra roots for health insurance in new Policybazaar.com campaign
Health Insurance can be used as a powerful protection tool against unexpected events says the campaign that also features Pankaj Tripathi
Policybazaar.com (twitter handle: @policybazaar_in), one of India’s largest insurance website and comparison portals, has roped in actors Tisca Chopra and Pankaj Tripathi to launch a new health insurance campaign. The campaign aims at highlighting how access to health insurance can help people to avoid taking extreme measures when facing a medical exigency. Health Insurance can be used as a powerful protection tool against these unexpected events.
The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. It launched on digital media channels on January 15, 2018 and will go on air on January 19, 2018.
Speaking on the launch, Dhruv Sarin- Head of Health Insurance, Policybazaar.com, said, “The medical inflation in India is increasing at an alarming rate, owing to higher medical bills. Roughly around 70% of medical expenses are borne out of pocket in India. Moreover, the health insurance penetration in India is abysmally low. Through the campaign, we are pushing customers to realise the immediate need of buying health insurance to safeguard against any unforeseen medical events.”
“As per the survey conducted by the National Sample Survey Organisation from January 2013 to June 2014, 1 out 5 people did not have sufficient corpus to pay their medical expense and had to borrow money from friends or family,” he added.
Sai Narayan- Associate Director and Head of Marketing, Policybazaar.com, added, “With the rise in number of lifestyle and environmental diseases, it is very important to invest in a good health insurance that covers most aspects of unexpected hospitalization. Not having health insurance or inadequate cover can leave you vulnerable. The cost of medical treatment either eats all the savings or people end up borrowing. Our new campaign focuses on how having a health Insurance will empower you to do the right things for your family.”
He added, “In all our earlier campaigns, we have emphasized on the comparison before buying, however, with this campaign, we have gone one step ahead and tried to push the customers to buy an adequate health insurance policy. The campaign is mainly aimed at spreading awareness amongst first time buyers. Majboori Nahi, Health Insurance Chuniye is the creative rendition and the thought behind the campaign.”
Policybazaar.com Marketing Team
Associate Director and Head of Marketing-Sai Narayan
Marketing Manager- Samir Sethi
Production House: K Silent Productions
Writer/ Creative Director: Riazat Khan
Director: Anand Karir
Executive Producer: KC Pandey
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