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This Women’s Day, aLL says #IamBetterCurvy

The campaign has body-positive influencers - Sakshi Sindwani and Neha Parulkar - having a fun conversation about cringe-worthy comments that people have made on their physique

e4m by exchange4media Staff
Updated: Mar 9, 2020 12:56 PM
aLL

aLL, the plus size fashion store by Future Lifestyle Fashions Ltd., has come up with a bold and quirky approach this Women’s day in their new video campaign.

The campaign has body-positive influencers - Sakshi Sindwani and Neha Parulkar - seen having a fun conversation with each other where they talk about cringe-worthy comments that people have made on their physique. The video resumes with both the women reading mean tweets about thick people and are seen trolling the trolls by answering them in a savage and fun way.

Speaking about the launch of the video campaign, Hetal Kotak, CEO, aLL: The Plus Size Store said, “aLL: The Plus Size Store has consistently aimed at addressing the needs of fashion-conscious plus size women and seeks to break well-established style myths. This Women’s day, we strive to bring about a revolutionary change in the minds of women about oneself. Our motto #IamBetterCurvy is a little push to all those plus size women to let go of their inhibitions and to motivate them to move towards greatness.”

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