The Advertising Club Bangalore’s Big Bang Awards to honour the best in the ad world

The awards, which honour excellence in creative and content, will be held on September 20, at the ITC Gardenia Hotel

by exchange4media Staff
Published - Sep 11, 2019 1:17 PM Updated: Sep 11, 2019 1:17 PM
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The Advertising Club Bangalore’s Big Bang Awards 2019 for excellence in creative and content, to be held September 20, have received entries from 73 agencies and seven clients, spread over 13 cities in India. The Advertising Club has been able to rope in over 20 prominent advertising professionals to judge the entries.

“As the advertising industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. The advertising approaches of yesteryears are being challenged and there is a need to break a lot of the conventional rules in order to capture the new age consumer. We have therefore chosen our theme for this year’s Big Bang Awards as ‘Breaking The Rules’, says Laeeq Ali, President of The Advertising Club Bangalore.

“In the last two decades, Bangalore has emerged as the key Advertising hub of South India, has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No.2 city for advertising talent after Mumbai,” Ali added.

 “We are continuing to celebrate Big Bang this year with the theme of ‘For The Love Of Advertising’.  We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital.  We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry. ” says Malavika Harita, Chairperson of Big Bang Awards.

Arvind Kumar, Executive Director of the club, said “This year, the much celebrated ad film Maker Prasoon Pandey will be delivering the Keynote address. Sachin Sharma of the new age Tik-Tok Ads will also be making a small presentation on how platforms like theirs are helping brands win hearts.”

The awards will be held at the ITC Gardenia Hotel.

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