Syska LED unveils new campaign with Irrfan Khan

The TVC is being aired across TV channels and will soon be on big screens across the country

by exchange4media Staff
Published - Jul 13, 2019 8:11 AM Updated: Jul 13, 2019 8:11 AM
Syska

Syska LED has launched its latest advertising campaign with actor Irrfan Khan. The advertisement is currently being aired across TV channels and will soon be on big screens across the country. 

This campaign seeks to highlight Syska’s revolutionary move of introducing LED lighting in the Indian market a few years ago and how the brand has gone on to become a leading name in the LED light segment.

Commenting on the launch of the new TVC, Amit Sethiya, Chief Marketing Officer, Syska Group said, “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

Rahul Gupta, Chief Creative Officer, IBD India Pvt. Ltd. said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.” 

Watch the film here:

 

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