launches TVC for singles hesitant to take the first step

The TVC, conceptualised by TBWA India, has received over half a million views

e4m by exchange4media Staff
Updated: Nov 4, 2017 9:05 AM has launched a new TVC on the theme – ‘ se nikliye aur pe aayiye’. has witnessed the dreams and journeys of lakhs of singles who are eager to get married and find the right partner, but somehow hesitate to take the first step.

Talking about the campaign, Gourav Rakshit- CEO,, said, “’s 5 million success stories have taught us, that taking the first step is the toughest part. This campaign is dedicated to all those singles who find themselves stuck in the Shayad world, and to inspire them to plan and take the first step.”

Commenting on the creative thought behind the new television commercial, – Parixit Bhattacharya, Managing Partner – Creative, TBWA India, said, "This TVC is designed to deliver a simple message – that every single person should take charge of their fate and step out of and step into It wants to establish one single fact that if you have decided to get married, you need to come to where dreams are brought to life."

TVC Credits:
Agency: TBWA India
Creative Team: Parixit Bhattacharya, Azar Anis, Sagar Jadhav
Strategy Team: Subramanian Krishnan, Sridevi Nair
Account Management: Abhijit Dube, Shanmitha Basakhetre

Production House: D2R Filmworks
Directed by: Raj Nidimoru and Krishna DK
Music: Sachin & Jigar
Line Producer: Rahul Gandhi
1st Asst Ad: Sheffy George
Vfx & DI Studio: Post House

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube