Shaadi.com launches TVC for singles hesitant to take the first step
The TVC, conceptualised by TBWA India, has received over half a million views
Shaadi.com has launched a new TVC on the theme – ‘Shayad.com se nikliye aur Shaadi.com pe aayiye’. Shaadi.com has witnessed the dreams and journeys of lakhs of singles who are eager to get married and find the right partner, but somehow hesitate to take the first step.
Talking about the campaign, Gourav Rakshit- CEO, Shaadi.com, said, “Shaadi.com’s 5 million success stories have taught us, that taking the first step is the toughest part. This campaign is dedicated to all those singles who find themselves stuck in the Shayad world, and to inspire them to plan and take the first step.”
Commenting on the creative thought behind the new television commercial, – Parixit Bhattacharya, Managing Partner – Creative, TBWA India, said, "This TVC is designed to deliver a simple message – that every single person should take charge of their fate and step out of Shayad.com and step into Shaadi.com. It wants to establish one single fact that if you have decided to get married, you need to come to Shaadi.com where dreams are brought to life."
Agency: TBWA India
Creative Team: Parixit Bhattacharya, Azar Anis, Sagar Jadhav
Strategy Team: Subramanian Krishnan, Sridevi Nair
Account Management: Abhijit Dube, Shanmitha Basakhetre
Production House: D2R Filmworks
Directed by: Raj Nidimoru and Krishna DK
Music: Sachin & Jigar
Line Producer: Rahul Gandhi
1st Asst Ad: Sheffy George
Vfx & DI Studio: Post House
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