Saregama Carvaan launches #KyaHaiIsme campaign

Saregama along with the creative agency The Womb and actor Gajraj Rao — of Badhaai Ho fame — has come together to create this campaign

e4m by exchange4media Staff
Updated: Aug 6, 2019 4:15 PM
saregama

Saregama has launched its new campaign for Saregama Carvaan with a series of 7 films. The series focuses particularly on the product and the magical moments it can create everyday with its music.

Saregama along with the creative agency The Womb and actor Gajraj Rao of Badhaai Ho fame has come together to create this campaign which talks about the different features of the product.

Kumar Ajit, Senior VP Sales and Marketing, said,  “After its high on emotion campaigns like ‘Aap ke Pehle Pyaar ke Liye, Aap ki Ma keLiye’, ‘Is Diwali Aap Kya Sunnena Chahenge Shor ya Sangeet’, ‘Jinhe Aap Kabhi Keh Nahi Paaye Unhe Kahiye Thank You’ it was important to highlight  Carvaan and its features in the simplest manner. This is what our latest campaign is aimed at.”

Carvaan an easy-to-operate product, especially for the non-tech savvy music lovers.

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