RED HUNT unveils new campaign for men’s grooming range

As part of the campaign nine commercials, created by Triton Communications, will be released in the following months

e4m by exchange4media Staff
Updated: Sep 30, 2019 3:23 PM
Red hunt

After the success of Layer Shot and Layer Wottagirl, Adjavis strengthens its portfolio with a new brand RED HUNT, range of Men’s grooming products including perfumes, deodorants, shower Gel, facewash and hair gel among others.

Triton Communications, known for launching and building the Set Wet range of products has created a series of 9 commercials for RED HUNT.

The launch campaign uses the tagline ‘BE HUNTED’ and the launch ad has been released first to set the theme for the brand along with a range film followed by the rest of the commercials which will be released in a series of 2-3 tvcs at a time in the following months.

Virendra Saini, Executive Director, Triton Communications, says “We are thankful to the client for awarding us the business. Triton has a history of building brands from scratch and converting them to leaders or strong challenger brands in their respective categories. Right from the name RED HUNT to all that is gone into bringing the brand to the consumer, I am sure the youth won’t be able to resist its call on the shelf”.

Jyotsna Parikh, Creative Head- Mumbai, Triton Communications adds, “It’s a dream for every creative to launch a brand from scratch. I’m proud to say that the packaging that we created has already garnered a lot of eyeballs – in stores and amongst our peers. The communication idea is simple. We have Warnings as a creative device that tells men, if they use this amazing range of grooming products they are bound to be hunted. The track is peppy and uses a siren that’s taken forward in all the films and has already become a big hit.”

Shail Patel, Director – AVL says “Having established LAYER’R SHOT and LAYER’R Wottagirl brand in the fragrance category; Adjavis Venture Ltd. (AVL) was always on the lookout for new offerings. Offerings that would be attractive make Men look and feel stylish. Extensive research and evaluating various options boiled down to Men’s Grooming Range, a category which is fast growing and gaining momentum with the youth of today.”

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