Publicis India appointed as creative agency of Arttd’inox from JSL Lifestyle
The account would be managed by the Delhi office of Publicis India
Lifestyle brand, Arttd’inox has announced the appointment of Publicis India as its creative agency. Publicis India won the account after a multi-agency pitch which saw more than three agencies vying for the pivotal account.
As its creative and communication strategy partner, Publicis India would be handling the communications mandate of Arttd’inox and making it a sought-after lifestyle brand in India.
The account would be managed by the Delhi office of Publicis India.
Arttd’inox is more than a decade-old lifestyle brand from the house of one of the biggest stainless steel manufacturer in India, Jindal Stainless Limited (JSL). It is actively engaged in bringing out innovative design concepts in tableware, gifting, and home décor.
Sharing her views on the appointment, Deepikka Jindal, MD, JSL Lifestyle Ltd., said: “Stainless steel is normally associated with something very basic and industrial though it has been rooted in the cultural fabric of India. Therefore, as a high-lifestyle brand, we found an opportunity to change the perception of people by marrying form and functionality in creating luxurious products. We have been in existence for more than a decade and have been striving to create a unique space for the brand Arttd’inox. With our new strategic GTM approach, we felt the need for a partner who could truly understand our strengths and help us become a one-of-its-kind high-lifestyle brand of desire. We found the partner in Publicis India.”
On winning the mandate, Ravpreet Ganesh, Executive Director, Publicis India, said: “Arttd’inox is more than just a retail brand. It symbolises artistry, luxury and creativity. Being part of the JSL Group, Arttd’inox is on a journey to change the perception people have about stainless steel and we are proud to associate with them in fulfilling this dream.”
As a concept, Arttd’inox brings out the versatility of stainless steel and a number of innovative home lifestyle products made out of different materials such as wood, glass, brass, copper and fine bone china. The brand has also forayed into offering luxurious kitchens solutions.
The plan ahead is to scale up its offerings, especially in the overseas markets and expand to newer markets as well.
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