Peter England unveils campaign with Dhoni, Bravo and Jadeja
The ‘Great Fashion @999’ TVC will be communicated through promotions on Hot Star, Print, Television and social media
Peter England, the menswear brand from Aditya Birla Fashion and Retail Ltd., has joined hands with the champions of Chennai Super Kings to celebrate the fashion extravaganza “Great Fashion at 999”.
The latest campaign highlights the brand’s offering of different styles across categories starting from Rs 999. This consolidates the brand’s commitment to contemporary, smart, casual style at an attractive price point. The campaign features a new TVC, featuring Dwayne Bravo, Ravindra Jadeja and Mahendra Singh Dhoni.
The 30-second video puts the spotlight on the cricketing superstars engaging in a light hearted banter. The opening frame takes us backstage where we see Bravo in an assiduous mood readying himself for the upcoming shoot of the new Peter England Commercial. He seems determined to perfect his dialogue delivery, striving to refine his Hindi intonation while an encouraging Dhoni lends a helping hand. The video cuts to the final scene where the audience sees the three cricketing superstars looking top notch and dapper in signature Peter England ensemble as they enact their dialogue in a playful manner. The players are seen styled in understated, relaxed yet distinct pieces from the brand’s Collection.
The campaign will be communicated through promotions on Hot Star, Print, Television and social media.
Commenting on the launch, Manish Singhai, COO, Peter England said, “We are delighted to launch ‘Great Fashion at 999’ that has variety of styles to choose from. As a brand, we work towards creating exciting shopping experiences for our customers and with this elaborate offering at an incredible price-point, we are confident that we will hit the right spot. Our wardrobe solutions consist of trendy and contemporary styles which are perfect for every occasion.”
Vijay Joseph, Senior Creative Director, DDB Mudra Group said: “When you say you have some truly incredible fashion picks at just Rs 999, there’s little else you need to say. Leveraging its partnership with the Chennai Super Kings and putting the camaraderie M S Dhoni, Dwayne Bravo and Ravindra Jadeja share to work, the Peter England’s new Spring Summer collection film says just that: Fashion at Rs. 999.”
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