Percept/H bags creative mandate for foodpanda
The multi-agency pitch is pegged at approximately Rs 1 crore. The account will be handled nationally with supervision of client operations from the Percept/H Delhi Office
Percept/H, the flagship advertising agency of Percept, has bagged the foodpanda account. The multi-agency pitch was won by Percept/H and is pegged at approximately Rs 1 crore. The foodpanda account will be handled nationally with supervision of client operations from the Percept/H Delhi Office.
The brief given to Percept/H by the foodpanda team prior to the pitch was to encourage the target audience to download the foodpanda app and make it the most popular and accepted way to order food. Percept/H conceptualized and created a unique idea that ensured a complete repositioning and enhancement from the existent promotional line ‘Your favourite food just a call away’ to the cool ‘Don’t Call, Just Install’ tagline, thereby highlighting the convenience USP of the app.
The six-week long campaign blitzkrieg will encompass commercial advisements, radio spots, mall activations, and corporate events. With mobile apps being the next big thing, foodpanda has definitely attained the first mover advantage by paving the way ahead and breaking through the tiresome process consumers have to undergo of calling a restaurant and ordering vis-à-vis utilizing an app that not only saves time and energy but also serves up a phenomenal range of great offers and incredible discounts!
Saurabh Kochhar CEO (India) and CBO (Global), foodpanda said, “Our constant endeavour at foodpanda is to curb the food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via the app. The availability of this app not only scratches down the cumbersome task of searching for phone numbers and ordering, but also offers consumers convenience to choose from a huge number of options."
Commenting on the account win, Jiten Bhagat, Chief Operating Officer, Percept/H said, “It is a matter of great pride to be associated with a revolutionary brand like foodpanda. We are glad to have received this opportunity to be a part of their visionary growth journey.”
Ryan Menezes, Chief Creative Officer, Percept /H said, “We're absolutely thrilled with this win and even more excited with the creative opportunity to work for a young, exciting, evolving brand like foodpanda. We're looking forward to doing some outstanding work with them.”
S Suresh, Sr. Vice President, Percept/ H – Delhi, said, “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve it, we created fun commercials through some everyday situations that all foodies can relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food, and this messaging has been very effectively portrayed in our creative communication.”
Siddhartha Bindra, Executive Creative Director, Percept/ H – Delhi commented, “It was great fun to work on foodpanda. It’s a young brand in every sense, led by and targeted at young people. As a client, they appreciate bold ideas and have an infectious enthusiasm in everything they do. We expect to do some great work for foodpanda in the coming year.”
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