Paytm unveils new digital campaign ‘Business ke liye, Paytm karo’

The ad features Abhinav Kumar, Paytm’s Vice President, Product Marketing, who is seen explaining the new product to merchant partners

e4m by exchange4media Staff
Updated: Jan 29, 2020 7:00 PM
Abhinav Kumar

Paytm has rolled out a brand new digital advertisement targeting its 10 million-plus merchant base. Taking a different approach to promote its ‘All-In-One QR’ code and getting the messaging across to merchant partners, Abhinav Kumar, Paytm’s Vice President, Product Marketing, features in the advertisement bringing a different zing and a touch of humour to the campaign.

Paytm which has the largest base of online and offline merchants in the country and is the biggest fintech firm in India, has over the last several months working hard on brand new products for its merchant ecosystem. Kumar who is not new to being in front of cameras in his own way puts across the message that a merchant just needs the new and ‘All-In-One QR’ code to accept unlimited payments.

The communication is targeted at merchants across the country who have had to grapple with setting up multiple displays and QR codes at their shops to accept payments via Paytm Wallet, RuPay cards or through United Payments Interface-enabled apps.

According to Kumar, "Modelling or appearing in ads has always been a fun gig for me. It is good that I have a recall value from my older ads which can be used for a better explanation of the new products and launches. I have always believed that employees are the best brand ambassadors for a company and a brand. They know more about the products and services offered by their company and are passionate about explaining and helping in delivering the right yet a simple message without too many distractions. The ‘All-In-One QR’; code enables merchants to accept unlimited payments directly into their bank accounts at 0% fee."

Jaskaran Kapany, Marketing Head, Paytm, says: “This campaign aims at highlighting the benefits of the‘All-in-One QR’ proposition for our valued merchant partners across the country. We wanted to tell our merchant partners that the Paytm ecosystem will always keep innovating and bringing out new products to bring in ease of doing day to day business. And all this at zero cost for them. The ad reinforces the fact that the All-in-One QR is a must-have business tool as it is only payment QR that allows merchants to accept payments from a slew of payment instruments and offers a world of unparalleled convenience to make their lives easier i.e single point of reconciliation, Digital Khatabook etc. We are confident that his clutter-cutting execution with a tongue-in-cheek and humorous take will resonate well amongst our merchant partners.”

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