Paytm alert takes a playful turn with Centerfresh

The Paytm ‘thank you’ sound bite has a cheerful soundbite, creating an engaging moment for consumers

by e4m Staff
Published: May 28, 2025 1:35 PM | 1 min read

Paytm, Centerfresh

Centerfruit from the house of Perfetti Van Melle has teamed up with Paytm (One97 Communications Limited) to make mobile payments more playful.

Now, every time shoppers at 10000+ stores in Delhi and Kanpur complete an online payment via Paytm, they’ll be met with a light-hearted surprise.

In a first-of-its-kind innovation, the Paytm ‘thank you’ sound bite will change to ‘laplaplap’ to the taste of Centerfruit. The cheerful soundbite adds a playful element, creating an engaging moment that makes even the simplest purchases more memorable.

Sharing his thoughts on the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “UPI and Paytm are now ubiquitous in India. By integrating with Paytm pioneered Soundbox, we are adding an unexpected twist to everyday transactions, converting each one of them into ‘jeebh laplapayee’ moments. It’s these little moments of joy that create a deeper emotional connection with these consumers (who actively frequent these stores) right at the point of purchase.”

Paytm spokesperson said, "Our pioneering Paytm Soundbox has transformed the way merchants accept payments, and now, with this playful twist with Centerfruit, we are adding a moment of surprise and delight to everyday transactions—making payments more engaging and memorable for everyone."