Kotak Mutual Fund introduces Mr SIP

The conversational Voice Bot will address queries related to Systematic Investment Plan

e4m by exchange4media Staff
Updated: Feb 16, 2020 10:00 AM



Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has become the first fund house in the industry to launch a conversational Voice Bot – Mr SIP — which will address queries related to Systematic Investment Plan (SIPs).

Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company, said, “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Mr. SIP uses cutting-edge technology to answers all investor queries so we can reach ‘Kona Kona’ of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time.”

Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH, Television and other advertising & marketing mediums to introduce Mr. SIP to Indian consumers.

Kinjal Shah, Head - Digital Business & Marketing at Kotak Mahindra Asset Management Company said, “We have taken a new approach with the television commercial (TVC), where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

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