Kartik Aaryan leads the groom squad in Manyavar’s new TVC
The film revolves around the brand’s new concept of co-ordinated dressing at weddings where close friends of the groom are dressed in similar attire
Manyavar has launched their first ad film featuring Kartik Aaryan in a fun avatar. The film revolves around the brand’s new concept of co-ordinated dressing at weddings where close friends of the groom are dressed in similar attire.
“The whole idea of groom squad is so relatable and exciting! Having portrayed the quintessential groomsman in my movies, the role came naturally to me,” Aaryan said. I think the concept of enjoying your closest friend’s wedding with your whole GroomSquad in co-ordinated outfits is just amazing. It really shows the world clearly who your closest friends are. I am definitely looking forward to pull this off at my next friend’s wedding.”
Avijit Dhar, AVP, Marketing, added, “The concept is the hero in this film. Weddings are full of picture-perfect moments, and even more so if it’s a close friend’s wedding. The idea of the groom’s close friends coordinating their outfits is interesting because it helps people to know who all are really close to the groom. And of course, it makes for some really fun memories and some real selfie-worthy frames.”
“Yaar ki shaadi calls for yaari and masti. We married both with synchronized dressing and a song. The groom squad led by Kartik Aryaan topped it off with their dulhe ke yaar attitude” added Shreyansh Baid, Creative Director, SIPL, the agency that has worked on the film.
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