Intex Technologies awards creative duties to Hemant Misra’s new agency, MagicCircle: Sources

It is a full service business which was handled by Publicis for the past three years

e4m by Neeta Nair
Updated: May 2, 2018 11:33 AM

Intex Technologies has awarded the creative mandate to MagicCircle Communications Pvt Ltd—the full service advertising agency started by Hemant Misra, highly placed sources have said. It is a full service business which was handled by Publicis for the past three years. The contract is expected to be signed shortly. This is Publicis’ second loss to MagicCircle since the agency was launched earlier this week, the first account being MakeMyTrip.
Misra is a veteran of 30 years having led agencies like Mudra, JWT and Publicis. He has worked across categories and led major clients like Nestle, Samsung, McDonald’s, Electrolux, Dabur, HM, Orient Fans, Maruti Suzuki, Apollo Tyres, ONGC, HP, Lays, PepsiCo, Cremica, Intex, SpiceJet, Michelin etc.

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