Hershey’s Kisses releases India TVC

The company makes nearly 70 million Hershey’s Kisses every day

by exchange4media Staff
Published - Dec 7, 2018 1:18 PM Updated: Dec 7, 2018 1:18 PM
hershey

Hershey India Pvt Ltd, a part of The Hershey Company, the global snacking and chocolates giant has released its first ever India TVC for ‘Hershey’s Kisses’ chocolate.

The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how this delightful chocolate enables endearing everyday moments of bonding and affection with loved ones. It celebrates the unique shape and wrapping of Hershey’s Kisses that makes every single one perfect for sharing with dear ones.

Speaking about the product launch and the brand’s marketing plans, Herjit Bhalla, Managing Director, Hershey India, said, “We leveraged The Hershey Company’s rich chocolate heritage and expertise of 125 years, with the launch of the iconic Hershey’s Kisses chocolates. Hershey’s Kisses is a global symbol of affection and we have brought this alive in the new TV campaign.”

Sarosh Shetty, Marketing Director, Hershey India, shared his view on the new TVC saying, “In India, we have created a strong and consistent Hershey’s brand that is now a leading player in every category that it is present in. The Kisses launch film is an extension of the Hershey’s brand promise in India. It celebrates the unique product proposition of Hershey’s Kisses. This delightful chocolate enables one to build a special bond with their loved ones. It is often about those simple, everyday ways to show you care – which often isn’t only words”   

The TVC will be played on leading southern channels. This campaign will further be reinforced by an extensive 360-degree campaign across mediums.

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