Godrej aer Pocket takes the quirky way for Happy Bathrooms campaign

The new digital film, conceptualised by Creativeland Asia, shows mothers rapping to share the plight of the damp smell during monsoons

e4m by exchange4media Staff
Updated: Jul 13, 2019 8:27 AM

Godrej aer Pocket has unveiled a new digital campaign building on to the idea of Happy Bathrooms. The campaign emphasises how during the monsoons a moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.

Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant. 

In the film, we see mothers rapping and sharing the plight of the moist and damp smell during monsoons. It further highlights how Godrej aer Pocket can help keep bathrooms happy with its unique fragrances, right from the morning. 

On the new digital film, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd, says: “It takes a lot of effort to keep homes smell fresh all the time especially during the monsoons. Waking up to a smelling room or bathroom can be daunting.  A pleasant fragrance at the beginning of one’s day is likely to set the tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.’’ 

On making the film, Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence, this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”

Watch the film here:


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