Cogoport hires The Minimalist as its branding agency; unveils new logo

The company undergoes a major rebranding exercise The company undergoes a major rebranding exercise


Cogoport, India’s leading online International freight exchange has hired The Minimalist as its branding agency. The new branding agency has helped Cogoport to launch its new brand identity that culminates the brand’s vision and promise.


The company was aiming to achieve a connection with their customers that was directly energized by the core values of the company. While the brand promises to assist the customer at every step of their freight journey, it is also the value that they believe in.


While sharing the news of the logo unveiling, the Founder & CEO of Cogoport, Purnendu Shekhar said “Our new brand identity makes it possible for us to share our vision and promise in one story. Our brand is now refreshed, connected and closer to engage with our clients where we expect a deeper impact on our business. It is the sense of simplicity, style, and concept that brings a resourceful optimism in the connected world today. We’re looking at scaling to greater heights with innovation, enabling tech and understanding the diversity of our business.”


Cogoport’s visual expression is based on the concept of ‘going beyond the ordinary path and connecting the dots to bring every possibility to reality’. While the company deals in aggregating the ocean, land and air freight carriers, it also offers door-to-door services by way of price comparisons for trucking, custom charges and inland docking charges from the same platform.


Cogoport is looking at enabling efficiency in the freight forwarding business, where currently no Indian company is commanding the scale and depth of the top players in the field.


“When we looked at designing the logo, we went in circles - trying to understand the objective of the brand. But when we realized there was this one story that resonated with the brand so accurately, we couldn’t help but notice a culture building out of the identity”, said Chirag Gander, founder of The Minimalist, who helped in the creation of the brand identity.

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