Cipla ropes in Priyanka Chopra to spread awareness about asthma

As part of a campaign, Priyanka will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management

by exchange4media Staff
Published - Sep 5, 2018 8:52 AM Updated: Sep 5, 2018 8:52 AM

Actress Priyanka Chopra, who suffers from asthma, has partnered with Cipla Respiratory to create awareness about the condition and break the stigma surrounding its treatment. She has advocated timely intervention that can help one have a better quality of life.

An ad featuring Chopra showcased how the actress suffered from asthma but was able to fight it off with the help of Cipla. The ad drives home the message that you may have asthma but it doesn't control you, so live a 'Berok' life with the help of Cipla.

"As someone who is asthmatic, I can say that there is a social stigma associated with asthma and its therapy. It is evident that asthma is on the rise in India and there is little awareness about the most effective therapy on offer," Priyanka had said in a statement.

As part of a campaign, Priyanka will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management vis-a-vis oral medication.

Nikhil Chopra, Head India Business, Cipla Ltd said “Cipla has always placed patient well-being at the core of all its initiatives and believed in a holistic approach to disease management. We are continuously working towards providing people with asthma the right treatment while ensuring every citizen is made aware about its long-term implications. Asthma is always easier to control when diagnosed earlier and when one consistently stays on a treatment plan. We are happy to partner with Priyanka Chopra, a super achiever, and an inspiration for many to help increase both relevance and acceptance of inhalation therapy thereby ensuring better follow-up with optimal outcomes for asthmatics. This association and the upcoming #BerokZindagi campaign for inhalation therapy directly resonates with our endeavor of enabling people with asthma to achieve more in their daily lives.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.