Cannes Special: Jonathan Cude & Daniele Fiandaca on celebrating creativity
Cannes Lions 2013 is a moment in time to look back and celebrate great work, say Cude of McKinney US and Fiandaca of Cheil UK
Jonathan Cude, Chief Creative Officer, McKinney US and Daniele Fiandaca, Head of Innovation, Cheil UK talk about their observations at Cannes Lions 2013 and what the 60th year of celebrating what is considered the Mecca of advertising means to them.
According to Cude, “Stuff that does well so far is stuff that is makes a difference; it is about not selling life insurance in the normal way, but really about making a difference and enriching people‘s lives. I have noticed that is a theme of a lot of work that we saw at both PR and Promo Lions awards. ‘Dumb ways to die’, which encompasses all these elements, won the Grand Prix in both the categories. ‘Do good’ seems to be the theme, and I think it is great.”
Fiandaca remarked, “I have been to Cannes Lions for eight years now, the industry is in very good health right now. The Young lions programme is getting bigger, more youth are coming in. More people are attending the seminars. It had become more of a business place last year and I was disappointed about that. But in the 60th year of Cannes Lions, it seems like they have got back to really celebrating creativity. I think it is fantastic. Cannes Lions 2013 is a moment in time to look back and celebrate great work. 60 years is a testimony to the rich heritage that our industry has.”
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