Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

McCann WorldGroup won for its ‘Dermaclinix - The Scientist’ campaign while Ogilvy & Mather won for its #NotMusicToMyEars campaign

e4m by exchange4media Staff
Updated: Jun 24, 2017 8:18 AM



Out of the six shortlisted entries in the Radio Lions category at the Cannes Lions International Festival of Creativity 2017, India won two Bronzes, one for McCann WorldGroup’s ‘Dermaclinix - The Scientist’ campaign and one for Ogilvy & Mather’s #NotMusicToMyEars campaign.



McCann WorldGroup’s campaign for ‘Dermaclinix Hair Transplant Clinic’ is a funny campaign around how achievements of a scientist—even winning a Nobel Prize—get completely overshadowed by his baldness, with everyone addressing him as ‘The bald guy’.Dermaclinix Hair Transplant Clinic asks people to visit them before their existence becomes defined only by their baldness. On the campaign winning a Bronze, Prasoon Joshi, CEO, India and Chairman (Asia Pacific) of McCann Worldgroupsaid, “This seems like a very good year for us.One more Lion in Radio takes the total for us to 16 till now.”



The other winner, Ogilvy & Mather’s #NotMusicToMyEars campaign for RNW Media, calls out Bollywood songs that use derogatory and lewd lyrics to sexualise women. The campaign generated a lot of positive feedback with many from the Bollywood fraternity joining in and talking about the need to stop composing and encouraging such songs.



From 1483 entries in Radio, 63 Lions were awarded: 7 Gold, 22 Silver and 33 Bronze Lions, and the Grand Prix went to three executions for KFC by Ogilvy & Mather Johannesburg: ‘Repeat the Punchline,' 'Long Red Thin Shape,' 'No One Cheers’.



 



































font-size:16px !important;

background:#020202">







































































Radio Lions Winners 





DERMACLINIX - THE SCIENTIST


DERMACLINIX HAIR TRANSPLANT CLINIC


DERMACLINIX HAIR TRANSPLANT CLINIC


McCANN WORLDGROUP INDIA, Mumbai


CONTENT FACTORY New Delhi


 


Bronze Lion


#NOTMUSICTOMYEARS


RNW MEDIA


LOVE MATTERS


OGILVY & MATHER MUMBAI


 


OGILVY & MATHER MUMBAI 


Bronze Lion





 

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.