Cannes Lions 2017: McCann Health wins four Golds, four Silvers and Grand Prix for Good; Medulla Communications grabs two Silvers

McCann Health won majorly for its ‘Immunity Charm’ campaign created for the Ministry of Public Health, Islamic Republic of Afghanistan

e4m by exchange4media Staff
Updated: Jun 19, 2017 8:21 AM

India swept the Pharma Lions with a haul of four Golds and six Silvers at the first awards night of the Cannes Lions International Festival of Creativity 2017 on Saturday, following it up with three bronzes at the Health & Wellness Lions and the prestigious Lions Health Grand Prix for Good award for McCann Health’s Immunity Charm campaign. 

McCann Health won majorly for its ‘Immunity Charm’ campaign created for the Ministry of Public Health, Islamic Republic of Afghanistan, with four Golds and four Silvers. Medulla Communications won two Silvers for its #LastLaugh campaign for the Indian Association of Palliative Care (IAPC).

In the Health & Wellness Lions category, India won three Bronzes – one each for Taproot Dentsu, Ogilvy & Mather India and McCann Health, New Delhi.

India’s total metal tally stands at 14 now.

While the The Healthcare Agency of the Year title was awarded to Area 23 of New York, Medulla Communications, Mumbai emerged No. 2 and McCann Health, New Delhi stood at No. 3. Commenting on this, Praful Akali, MD and Founder of Medulla Communications, said, “More than our two silvers and the four shortlists that we had, it’s incredible being No. 2 agency of the year, and constantly being among the top three for three years in a row. I think no agency at Lions Health has ever done that anywhere across the world. To add to that, Indian healthcare advertising is doing so incredibly well; we are clearly on the map. Indian healthcare advertising will be talked about to a much greater extent.”


The Healthcare Network of the Year title went to McCann Health; with FCB Health and The CDM Group as first and second runners-up.

The Health & Wellness Lions celebrate creativity for personal well-being and an inspired approach to consumer healthcare, comprising work that publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.

From 2245 entries received in Health & Wellness, 65 Lions were awarded: 14 Gold, 20 Silver and 30 Bronze. 'Meet Graham' by Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria claimed the Grand Prix in this category.

The Pharma Lions celebrate creative communications from pharmaceutical advertisers and services surrounding this highly regulated industry. From 590 entries received, 25 Lions were awarded: 6 Gold, 9 Silver and 10 Bronze and there was no Grand Prix.










HEALTH & WELLNESS WINNERS








ENTRY TITLE








ADVERTISER








IDEA CREATION








PRODUCTION








MEDIA








MEDIUM








AWARD








ADIDAS ODDS








ADIDAS








TAPROOT DENTSU, Mumbai








TAPROOT DENTSU Mumbai








 








Film Craft: Script








Bronze Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Creative Data: Data Visualisation








Bronze Lion








SAVLON HEALTHY HANDS CHALK STICKS








ITC SAVLON








OGILVY & MATHER MUMBAI








GOOD MORNING Mumbai








 








Direct and Promo & Activation








Bronze Lion

























































































































































































































































































































































































































































































Pharma Lions Winners








ENTRY TITLE








ADVERTISER








PRODUCT








IDEA CREATION








PRODUCTION








MEDIA








MEDIUM








AWARD








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Creative Data: Data Visualisation








Gold Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Direct and Promo & Activation








Gold Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Creative Data: Data Visualisation








Gold Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Creative Data: Data Visualisation








Gold Lion








LAST LAUGH








INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)








PALLIATIVE CARE








MEDULLA COMMUNICATIONS, Mumbai








MEDULLA COMMUNICATIONS Mumbai / A NINETEEN FILMS Mumbai








MEDULLA COMMUNICATIONS Mumbai








Integrated Campaign








Silver Lion








LAST LAUGH








INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)








PALLIATIVE CARE








MEDULLA COMMUNICATIONS, Mumbai








MEDULLA COMMUNICATIONS Mumbai / A NINETEEN FILMS Mumbai








MEDULLA COMMUNICATIONS Mumbai








Branded Content & Entertainment: Live Experience








Silver Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Direct and Promo & Activation








Silver Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Creative Data: Data Visualisation








Silver Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Direct and Promo & Activation








Silver Lion








IMMUNITY CHARM








MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN








IMMUNITY CHARM








McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai








McCANN HEALTH New Delhi








McCANN HEALTH New Delhi








Direct and Promo & Activation








Silver Lion

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