Value 360 Communications to manage India PR mandate for Lufthansa Group

Appointed by Germany based PR agency achtung!, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines

by exchange4media Staff
Published - Jan 29, 2019 3:55 PM Updated: Jan 29, 2019 3:55 PM
Value360Lufthansa

Value 360 Communications has been appointed by Germany based PR agency achtung! to drive the India PR mandate for the Lufthansa Group. Under the mandate, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines – including Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines – in India as part of a global agency network created and managed by achtung!.

achtung! won a multi-stage pitch and is now responsible for planning and supporting PR activities in 41 countries outside Lufthansa’s home markets of Germany, Belgium, Austria and Switzerland. The communications agency, which has 160 employees in Hamburg and Munich, assumed the brand mandate on January 1, 2019, and has created its own international network over the agency pool, The Network One, comprising more than 1,000 owner-operated agencies worldwide.

The global agency network created by achtung! comprises partner agencies in 41 countries, handpicked according to the criteria developed by Lufthansa and achtung! with the London headquarters of The Network One. The result is a customised, high-performance network globally unique in its composition. The network and its processes are individually arranged.

Value 360 Communications has been chosen on the back of its extensive experience in the larger aviation, travel and hospitality industry, as well as its robust media network and a proven track record of consistently providing customised, high-impact communications solutions to its clients. Prior to the Lufthansa Group, the agency has successfully led the brand mandate for Goibibo, TUI India, Cleartrip, Tirun Travel to name a few.

Speaking on the mandate, Kunal Kishore, Founder and Director – Value 360 Communications, said, “We own the stories that we tell for our clients, which is why we are the preferred communications partner for brands across the business spectrum, be it emerging start-ups or domain-leading global organisations. We are proud to have secured the PR mandate for the Lufthansa Group in India, and are looking forward to collaborating with the global agency network to deliver justified value and tangible results that meet and exceed brand expectations.”

One of the fastest-growing PR and communications firms in India and Southeast Asia, Value 360 Communications has crafted its unique niche within the country’s PR and communications landscape on the back of its integrated communications approach. The agency is headquartered in New Delhi and has principal offices in key regional centres such as Mumbai, Bangalore, and Hyderabad.

With a multifaceted team of over 150+ professionals, Value 360 Communications is currently managing a portfolio of over 150 brands in sectors as diverse as hospitality, lifestyle, travel, IT/ITeS, automotive, on-demand logistics, fintech, proptech, etc. It has won several recognitions, both in India and internationally, and was named the Agency of the Year at all the leading industry awards in the last year. It was also named as the International Consultancy of the Year for the APAC region at the highly prestigious ICCO Global Awards 2018.

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