India TV awards creative mandate to Yang

Yang Communications, a Saints & Warriors company, has won the business on the back of a multi-agency pitch process

e4m by Saloni Surti
Published: Aug 7, 2012 8:33 PM  | 2 min read
India TV awards creative mandate to Yang

On the back of a multi-agency pitch process, India TV has awarded its creative mandate to Yang Communications, a Saints & Warriors company.

The pitch process went on for a while, as the agencies in fray went through various rounds demonstrating their knowledge of the space and coming out with innovative communication solutions.

Sanjay Sharma, Managing Partner, Yang said, “We are very excited about the prospect of partnering India TV in the hyper competitive space of Hindi news. This brand has been the fastest growing and the most consistent one among all other news channels. During the pitch process, we were able to demonstrate some innovative communication solutions that resonated with the client.”

Anil Verma, Creative Director, Yang added, “The creative challenge is of creating and preserving a rightful stature for a leader.”

Commenting on the development, Ritu Dhawan, MD & CEO, India TV said, “We are confident of having found a right partner in Yang while we further consolidate and cement India TV’s leadership position in the minds of advertisers and viewers alike and ready ourselves for bigger stakes in the broadcast media space.”

India TV, flagship channel of Rajat Sharma-promoted Independent News Service, is India’s most watched news channel for over three and a half years now. Also, as per the brand trust survey, it is amongst the top-most trusted news broadcasting brands in India.

India TV is amongst one of the most prominent players in the Hindi news genre. The channel’s newsbreaks have inspired talk shows on other channels, Bollywood scripts, BBC documentaries and articles in international publications like Time Magazine etc. and even Amul hoardings.

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