Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 30 ratings: Colors returns to No. 3 position

01-August-2014
Font Size   16
Share
Week 30 ratings: Colors returns to No. 3 position

As per data sourced from TAM subscribers for Week 30 (July 20-26) of 2014 for CS 4+, HSM markets, Colors returned to the No 3 spot, garnering gross viewership of 398 million GVTs, as compared to 347 million GVTs in the previous week.

Colors overtook Life OK, which slipped to the fourth position, recording gross viewership of 361 million GVTs in Week 30.

Meanwhile, Star Plus continued to lead the GEC space with gross viewership of 709 million GVTs in Week 30, a marginal decline from 712 million GVTs in the previous week.

Zee TV remained firm at No. 2 recording gross viewership of 439 million GVTs as compared to 436 million GVTs in Week 29.

Sony Entertainment Television (SET) was placed fifth with gross viewership of 288 million GVTs in Week 30, up from 270 million GVTs in the previous week.

Sab TV also saw increase in its gross viewership in Week 30 at 275 million GVTs, as against 268 million GVTs in Week 29.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO