As per data sourced from TAM subscribers for Week 30 (July 20-26) of 2014 for CS 4+, HSM markets, Colors returned to the No 3 spot, garnering gross viewership of 398 million GVTs, as compared to 347 million GVTs in the previous week.
Colors overtook Life OK, which slipped to the fourth position, recording gross viewership of 361 million GVTs in Week 30.
Meanwhile, Star Plus continued to lead the GEC space with gross viewership of 709 million GVTs in Week 30, a marginal decline from 712 million GVTs in the previous week.
Zee TV remained firm at No. 2 recording gross viewership of 439 million GVTs as compared to 436 million GVTs in Week 29.
Sony Entertainment Television (SET) was placed fifth with gross viewership of 288 million GVTs in Week 30, up from 270 million GVTs in the previous week.
Sab TV also saw increase in its gross viewership in Week 30 at 275 million GVTs, as against 268 million GVTs in Week 29.