Ten Sports launched their new network logo recently. This is the first phase of their branding exercise to consolidate all channels under the Ten Sports Network umbrella.The new logo has dropped the box structure and grey and black background for a cleaner look. In addition, a new font has been used with the aim at creating a look that reflects speed and youthfulness.
Commenting on the new logo, global CEO, Rajesh Sethi said, “It is a step forward in consolidating all the channels under one uniform network and projecting the organisation value to strive further, break new grounds, surpass our limits and achieve the unattained. The belief is articulated in our new network logo design which is synonymous with all kinds of sports. The new design was developed completely by the internal team.”
The outlook of the network will be continued in the coming months with the launch of new individual brand identity featuring new channel logos and a thematic communication complimenting the brand values.