TV18 Group has, for the time being, put on the backburner its plans to change the brand name of Channel 7, the new channel in its kitty, owing to certain procedural reasons, but will go ahead with the relaunch of the channel on June 5, 2006.
“We will relaunch the channel with a new logo, new programming and new graphics from June 5,” said Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and Channel 7.
It is also reliably learnt that the channel will change its baseline to ‘Khabar Har Kimat Par’ from the present ‘Zindagi Live’, in line with the ‘Whatever it Takes’ baseline of CNN-IBN, the English offering from the group.
Asked whether he would be hosting any show on the channel, Sardesai said, “I will host shows occasionally, when I feel strongly about it, like the Aamir Khan interview. I expect to do it at least once in a month. But at a later stage, I may host a special programme.”
Speaking about the thrust of the channel, Ashutosh, Managing Editor, Channel 7, said, “Our focus will be on hard news as we feel sharpness in news has vanished from Hindi news channels. Our priority will be to maintain the continuity in Channel 7 with a unique brand positioning. The greatest advantage with Channel 7 is its association with Dainik Jagran, which is rooted at the grassroots level. We have great synergy with Jagran and we will only strengthen the bond. Our association with the TV18 Group, which already has three offerings, will only work towards our advantage.”
Global Broadcast News, a TV18 venture with Rajdeep Sardesai and Sameer Manchanda, had bought into the Jagran TV venture in February 2006 and acquired complete editorial and distribution control. It brought in Aaj Tak’s former Executive Producer, Ashutosh, to head the day-to-day operations of the channel.