Media Agency Middle East bags ad sales rights for ICC Champions Trophy
Media Agency Middle East (MAME), a single window media and media-business consultancy provider, has secured the advertising sales representation rights for ICC Champions Trophy 2008 on ART Prime Sports, the Middle East and North Africa (MENA) region’s best sports action channel.
MAME won these rights from Arab Reach and Media Service (ARMS) / Arab Digital Distributors (ADD) through a bidding process which was contested by agencies from the region. The ICC Championship would be played in Pakistan from September 11, 2008.
After the IPL 2008, the ICC Championship is the next big cricketing event, with teams from Australia, India, Pakistan, West Indies, South Africa, New Zealand, Sri Lanka and England fighting it out in 15 ODIs to win the coveted tournament. The partnership between ARMS / ADD and MAME will highlight the ICC event available to cricket fans across the Middle East.
Commenting on attaining the ICC Champions Trophy 2008 rights in the region, Bipin Pathak, Managing Director & CEO, MAME, said, “ICC Champions Trophy is the mini World Cup. The popularity of the game in this part of the world is huge because of the multi-cultural population living here. GCC countries have people of over 160 nationalities living here. Moreover, a vast majority of the resident population comes from cricket crazy countries like India, Pakistan, Sri Lanka, Bangladesh, Australia, the UK, South Africa and New Zealand. Their passion for the game is unrivalled. This is a perfect avenue for brands and products to reach out to their target audience, and MAME, with its extensive knowledge of media consumption habits in the region and experience in handling cricket properties, is confident of delivering value to its advertisers as well as viewers across the region.”
According to Pathak, MAME is perfectly positioned to leverage its regional experience and keen insight into media consumption habits to help its clients introduce their products and services in a fast-growing market through effective communication strategies targeted at a global audience. It offers single-window media representation services at the local, regional and international levels covering both electronic and print media.
Our typical marketing budget is usually 10 per cent of the topline spend