Dr Batra’s has announced the launch of its magazine ‘Homeopathy & You’. The monthly publication will have a cover price of Rs 75 and an initial print run of 35,000 copies in 17 cities.
The magazine will provide content from renowned doctors, health experts, writers and columnists from India and abroad, including Tarla Dalal, Kerry Dulin, Maneka Gandhi, Ambika Shukla, Richard Firshein, Nelressa Stallings and Radhanath Swami.
Commenting on the new magazine, Dr Mukesh Batra, Founder-Chairman of Dr Batra’s Group of Companies and a homeopath said, “According to WHO, homeopathy is the second largest system of medicine in the world. With the global market estimated to be Rs 26,000 crore, India’s homeopathy market is currently worth Rs 2,758 crore. It is expected to reach Rs 5,873 crore by 2017. The homeopathy market has been growing at the rate of 30 per cent per annum over the last five years. With 10 crore people already using homeopathy in India, as pioneers of this system, we felt that we should take the benefits of this wonderful science to the masses and this prompted us to come up with ‘Homeopathy & You’.”
Speaking on the occasion, Dr Shashi Tharoor, Minister of State (HRD) said, “As someone who has known Dr Mukesh Batra for the past 50 years, I can vouch for his passion and his success in helping and healing the sick. Similarly, I am sure of the success of this magazine in creating awareness about health and empowering people to understand their health concerns.”
Elaborating further on the objective behind the launch, Dr Batra said, “We believe that the magazine will give a platform to the people to know more about homeopathy. We also believe that health awareness is very important and a lot can be done if we educate people about health. Hence, the idea is to popularise homeopathy and create awareness about various health issues.”
Talking about the current scenario in the media space and the timing of the magazine’s launch, he said, “There is nothing like a wrong time or right time, you enter the market, and if things work out then it is the right, and if they don’t, then it is the wrong time. Though making money is not the prime objective, we expect to break even within six months of the launch. The primary objective is reach and education.”
Dr Batra’s is looking at both distribution and subscription routes to make the magazine available. The group has tied up with Cafe Coffee Day, Barista, Crosswords and around 1,000 outlets across 17 cities as well as at key airports for the magazine’s availability. The magazine will also be available at an annual subscription of Rs 720.
A digital version of the magazine and a mobile application is expected in a few months time.