Top Story

e4m_logo.png

Home >> Media - TV >> Article

CASBAA Report 2008: India likely to face an outage in the next three years

31-October-2008
Font Size   16
CASBAA Report 2008: India likely to face an outage in the next three years

India is among six other countries that are likely to face an outage in the next three years, says a transmission trouble report by the Cable & Satellite Broadcasting Association of Asia (CASBAA). The report also showcases the threat to television services posed by the deployment of broadband wireless access services (such as WiMax) in the radio frequency band used for the wholesale distribution of satellite television signals in Asia.

The report showcases a list of six high-risk markets where cable systems, hotels and other wholesale broadcast customers are likely to experience outages over the next three years – India, the Philippines, Indonesia, Pakistan, Australia and New Zealand. CASBAA however, judged Thailand, Hong Kong, Vietnam, and Malaysia as ‘low risk’ markets because the regulatory authorities there have assigned other frequencies for broadband wireless deployments, in part mitigating widespread industry concerns.

“Given the central role that satellites play in the delivery of television services to hundreds of millions of pay-TV subscribers in Asian markets, the risk of regional broadcasts ‘going to black’ is unacceptable. This is no false alarm. In the report, we tabulate the rising incidence of interference in the ‘C-band’ used by satellite operators as recorded by repeated tests, extensive technical modeling, along with the growing numbers of ‘uncontrolled’ outages,” said an official from CASBAA.

According to the report, Pakistan and Australia have licensed systems in the C-band already, producing signal interference, whereas in India, there are significant pressures to allocate vital broadcast spectrum currently used by satellite operators. In Indonesia, while the government has drafted decrees to separate wireless and satellite transmissions carriers are reporting widespread on the ground interference. The report underlines the fact that governments across Asia do not need to sacrifice digital development goals to preserve satellite communications.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...