With South Asia contributing 35 per cent of its total revenue and India contributing almost 90 per cent of that, BBC World plans to launch more of India centric programmes in the coming months.
According to BBC World sources, outside Europe, India is the most important advertisement revenue earner. In June-July, BBC World will launch a show called ‘Beyond The Boundary’, on great moments in cricket. TWI will produce the half-hour ten-episode programme.
BBC World plans to introduce a new reality show at the same time. BBC World also plans to use cinema advertising for the first time to promote of their show. Earlier it had used radio advertising for the first time to promote Commando.
BBC World is launching ‘Dateline India’ on April 5, with Ms Tavleen Singh as the anchor. Produced by ITV, it will air every Friday at 10:00 p.m. and will be similar to ‘Dateline London’.
“Dateline India will be part of BBC World’s dedicated strip at 10:00 p.m., of locally produced programmes made for broadcast in South Asia, which include Mastermind India, Commando!, Face to Face and India Business Report,” said Mr Narendhra Morar, commissioning editor, regions, BBC World.
The channel, has decided not to run too many shows. India Business report, for instance, has a single subject programme theme, which in April-June will be eminent business personalities. Mastermind India, which remains one of the channel’s key programmes, will go off in June before it comes back in August.
Source: Financial Express