Top Story


Home >> Media - TV >> Article

Arun Jaitley opens BES Expo 2015; lauds the role of social media in broadcasting

Font Size   16
Arun Jaitley opens BES Expo 2015; lauds the role of social media in broadcasting

The Minister for Finance, Corporate Affairs and Information & Broadcasting, Arun Jaitley, said the growth of technology across the broadcasting space had drastically altered the pattern of information dissemination. He said the spurt in technological change had also been brought out by innovations across the media landscape, influencing content, audience tastes and tools of dissemination.

The Minister said this while inaugurating the 21st International Conference and Exhibition on ‘Terrestrial and Satellite Broadcasting’, BES Expo 2015. The expo’s theme is ‘Social Media and Broadcasting: New Opportunities’.

Jaitley said the varied and prolific use of applications for the packaging of content in broadcasting had affected the access of communication to people. Driven by technology and innovation, choices available to the audience had been altered. He said the definition of news had also undergone a change in view of the impact of technology and its pattern of consumption.

The Minister said radio was witnessing a revival, with FM channels leading the comeback with enhanced quality and competition. Lauding the broadcast quality on AIR, Jaitley said it was one of the high points for Prasar Bharati as a public broadcaster.

The Minister also spoke on the increasing use of social media. He said it empowered citizens and made their voices accessible to different media platforms. He said social media not only offered more choices to audiences, but acted as a stimulus for technological evolution, calling upon broadcasting organisations to upscale their skills.

However, he said even in a competitive environment, broadcasting organisations ought to follow realistic financial models in order to avoid aberrations.

Minister of State for Information and Broadcasting (I&B) Rajyavardhan Singh Rathore, Secretary at I&B ministry Bimal Julka and Prasar Bharati Chairman A. Surya Prakash were also present on the occasion.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO